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But if we take a broader view and plot any measure of that prosperity against vintage type of turtles poster any measure of environmental degradation, we find that the two move, inexorably, in the same direction.

vintage type of turtles poster

The broader greening of industry will cause a lot of pain and cost a lot of money, but the authors’ solution of focusing on environmental efficiency is too reductionist and far too easy. vintage type of turtles poster On the other hand, there are still market advantages to be had. Norsk Hydro and BSO/Origin showed real benefits from having been the first companies into substantial voluntary environmental reporting. Ecover and, to a lesser extent, The Body Shop have gained market share from consistently leading in environmental initiatives. But those companies are probably the exception. And this is just the tip of the iceberg. Business has yet to begin to address the issue of sustainability. Enlightened companies are experimenting with the new issues, but many others are unsure of how to react to all the changes.

The legislative situation varies among the member states and remains confused over issues like liability for contaminated land. Bank and insurance markets are becoming increasingly complex too. Throughout Europe, as in North America, companies are being driven by a mix of voluntary, semivoluntary, and legislative pressures, all of which attempt to go with the grain of the market. Voluntary environmental reporting is growing steadily. Voluntary supplier-chain audits are placing market pressures on companies to get up to speed on environmental management. The panoply of European Union initiatives—eco-labeling; the Eco-Management and Audit Scheme; initiatives on packaging, waste, and contaminated land—are creating a climate of development that more and more companies are finding difficult and expensive to meet. We all want our economic prosperity—which we owe to the enormous success of business—to be compatible with environmental protection.