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Cool down the summer with new swimwear collection campaigns from high-end fashion brands

Cool down the summer with new swimwear collection campaigns from high-end fashion brands

There is nothing more wonderful than being immersed in the clear blue water, enjoying the cool sea breeze in the hot summer days at the beautiful beaches. This year’s holiday season, luxury fashion houses launch a new swimwear collection campaign, “updated” with more swimwear trends that are both luxurious and comfortable for excursions more interesting.

Cool down the summer with new swimwear collection campaigns from high-end fashion brands

Famous for her school-branded Preppy outfit DNA, Thom Browne suddenly caused a fever in the summer 2022 fashion playground with a campaign to promote a new swimwear collection. This is also the first time the American fashion house has launched a separate campaign for swimwear.

The brand’s iconic plaid details are also expensive highlights that appear prominently on shorts and blouson jackets. Besides, the collection completes the set of beach toys for fashionistas with trendy rubber sandals, leather sandals and sunglasses.

Through the lens of photographer Richard Phibbs, models Giacomo Cavalli, Juan Heredia and Ajok Daing put on a bohemian, healthy look in each minimalist black and white photo arranged by Nicholas des Jardins.

Also participating in the swimwear playground in 2022, Versace dispels the summer heat with a campaign to promote the new La Vacanza collection. Through this campaign, the Italian fashion house brings fashionistas to the beautiful sea to feel the beauty of colors and textures from swimwear designs and accessories. Accordingly, photographer Camille Summers-Valli turns the imaginary excursions of designer Donatella Versace into reality through a playful and lively color palette.

In particular, Versace’s La Vacanza 2022 BST promotion campaign also features the personality actress Iris Law in the design of swimwear with Baroque motifs mixed in an eye-catching color-block style.

Giorgio Armani’s Mare Summer 2022 collection brings the spirit of adventure and freedom amidst the romantic Mediterranean landscape. The fashion house’s holiday outfit designs are comfortable and dynamic, but still exude the sophistication and elegance typical of Giorgio Armani’s designs.

Contributing to the brand’s campaign this time are models Julian Schneyder, Francisco Henriques, Daga Ziober and Anna Francesca – outstanding examples that often appear in the advertising campaigns of luxury fashion houses, showing off their medium aura. masculine and seductive in front of the camera by photographers Bruno and Nico van Mossevelde.

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