Will jerry lorenzo replace kanye west to help adidas regain its glory?

Fear of God’s 8th collection is out. During the private show, the brand revealed a line of products in collaboration with Adidas, immediately Jerry Lorenzo was said to be the next face to inherit Kanye West.

Will jerry lorenzo replace kanye west to help adidas regain its glory?

Fear of God is a street fashion brand founded by Jerry Lorenzo in 2013. Although he can’t draw and has never been properly trained in fashion, Jerry Lorenzo has built an extremely successful brand. No matter which collection comes out, it sells out instantly and the brand’s sales double every year.

After many years of operation, Fear of God still maintains itself as a completely independent fashion brand despite working with many major sports fashion brands from Nike to Adidas. Fear of God as a brand dedicated to hip-hop and rap players, where they find empathy in the contradictions of Fear of God.

On April 19, Jerry Lorenzo introduced the latest Fear of God collection at the Hollywood Bowl in Los Angeles. This is the brand’s first runway show.

In addition to offering tailored products made up of extensive fits and more convincing style solutions, at this show Jerry Lorenzo finally revealed Fear of God Athletics to the public, the line of sportswear created in conjunction with Adidas, after much speculation 2 years ago.

The collection is a vision built by Jerry Lorenzo over a long period of time that, over the years, embraces and sublimates various aspects of an American legend created from traditional elegance mixed with clothing. high-end sportswear, of gentlemen in double-breasted suits, cowboys in jeans and suede jackets, and athletes in gray sweatpants that have been adapted for the times and audiences. fake.

The success of recent vintage-style collections is often associated with streetwear language. Fear of God also uses this formula, focusing on comfort, bright colors, and a reinterpretation of outdated formal rules.

While BRINGING primarily sports inspiration, this line is not just a sports product but offers a more luxurious vision of sportswear. This must be why right after the show, many fashionistas theorized that Adidas might have found in Jerry Lorenzo the “light at the end of the tunnel” after the fall with Kanye West.

The reasons for this prediction began when many people discovered a coincidence between Kanye West and Jerry Lorenzo. Both chose to combine sports fashion and luxury style to make their first collection with Adidas.

As for Adidas, which is currently suffering a heavy loss after the departure of Kayne West, many people think that Adidas is aggressively looking for new potentials that can help revive the brand’s aura like the way Yeezy did.

With what Fear of God’s eighth collection has brought, although not as famous as Kanye West, and perhaps Jerry Lorenzo never intended to achieve this popularity, one cannot deny the possibility. by the founder of Fear of God has helped Adidas regain its freshness after the crisis. And it must be admitted that Fear of God at the Hollywood Bowl has brought much of the same value as the Yeezy empire did.