Chopard brings Aespa to Cannes film festival 2023

This year’s Cannes red carpet will be extremely anticipated as many K-pop stars have begun to confirm their presence. The opening is high-end jewelry brand Chopard and its Ambassador, Kpop group Aespa.

Chopard brings Aespa to Cannes film festival 2023

Not only a luxury Swiss watch and jewelry brand, but Chopard also shares a passion for Saturday art. Therefore, for the past 25 years, the company has been the official sponsor of the Cannes Film Festival.

In 2023, Chopard continues to maintain its connection with the Cannes Film Festival but at the same time brings a younger activity in its 150-year history by bringing Gen Z ambassador – K-pop group Aespa – to the festival. French reputation.

Since 1998, Chopard has been an official partner of the Cannes Film Festival. The Swiss brand marks its annual partnership with the French Film Festival by designing a new trophy for the Palme d’Or award (pictured above). The work was created by Caroline Scheufele, co-president and creative director of Chopard.

The modern trophy made by Chopard is likened to a work of art made entirely of jade and precious metals, consisting of a palm branch with 19 gold leaves resting on a unique quartz pad. This crafting is seen as a spiritually precious gift to the honoree.

In addition to the trophy, Chopard also sponsors jewelry and watches for stars when appearing on the red carpet and parties at the event. The fine craftsmanship in every detail of the in-house tradition (self-design, development, movement) is reflected in the feats of work, representing a brand that still maintains its position. independent and does not join any other large corporation.

In early 2023, the girl group Aespa attracted attention when being selected as the new global ambassador for Chopard. Aespa brings a breath of fresh air to Chopard when it comes to classic Swiss watches and jewelry designs. The appointment of K-pop girls also helps Chopard rejuvenate its image and become closer to the young customer group.

The relationship between Chopard and Aespa will be stronger when the group will be the group’s first Korean ambassador to the 2023 Cannes Film Festival. The information was confirmed by Chopard CEO Caroline Scheufele in an interview. She also expressed her admiration for the group, saying that the group has a huge influence not only in Korea but also in Asia.

Immediately after the above information, SM Entertainment, Aespa’s management company, officially confirmed the group’s presence. The announcement by both parties will officially mark a historic moment for the leading jewelry group and even the Gen 4 girl group of K-pop. Aespa fans are extremely excited and looking forward to the 2023 Cannes Film Festival with Aespa’s appearance in splendid jewelry from Chopard.