The ‘Denim Progressed’ campaign brings a breath of fresh air to street fashion, while honoring New York City – the birthplace of hip hop style.
Tommy Hilfiger launches Tommy jeans baggy pants line with many improvements
This spring 2023, Tommy Hilfiger launches an improved Tommy Jeans denim line, marking the next chapter of the Denim Progressed campaign. The brand retains its hip-hop culture and uses denim at its core, creating baggy jeans and contemporary-inspired streetwear.
New York City, hip-hop, and baggy jeans are always been associated with Tommy Jean’s history. This long-standing relationship is reflected in a collection of 45 innovative streetwear denim products with unique and modern accents, contributing to shaping the future trends that the fashion house wants. towards.
Aiden jeans for men and Daisy pants for women are among the notable designs in the collection. If Aiden stands out with her oversized, baggy bottom, Daisy impresses with a low waist and wide tube based on Tommy Jeans’ signature Preppy style heritage.
From baggy shapes, straight legs, mini skirts, or even oversized bomber jackets, denim items continue to gain the upper hand in the fashion mix of the fashionistas, helping the wearer confidently express themselves. with a unique aesthetic.
Spring 2023 marks the return of denim in the form of a Chicago windbreaker, plaid t-shirt, skateboarding-inspired shorts, bomber jacket, and striking cardigan.
It was the dynamic, bustling, and energetic identity of New York City that inspired Tommy Hilfiger to create this Tommy Jeans collection. Captured from a modern perspective, the distinctive New York designs showcase a unique blend of ’90s Preppy style with the modern personality of hip-hop.
Nick van Tiem’s photos and animated footage from Ben Fitzgerald were taken at basketball courts, skate parks, laundries, apartment complexes, and in front of convenience stores – all locations associated with New York City.
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