The departure of Jeremy Scott as implicitly confirms that Moschino will have landmark changes in recreating the brand’s image and development direction in the near future.
Jeremy Scott leaves Moschino creative director position after 10 years
March 20 (local time) marks a new chapter in Moschino’s history when Jeremy Scott announced his departure from the position of Creative Director of the brand. The departure of the American designer after a decade at the Italian fashion house made the fans feel regretful. Before this shocking “break up” in the fashion industry, Jeremy Scott and Massimo Ferretti, executive chairman of Aeffe (Moschino’s parent company) both shared candid thoughts.
“10 years at Moschino is a wonderful celebration of creativity and imagination. I am so proud of the legacy I leave behind and would like to thank Massimo Ferretti for the honor of leading this iconic home. I also want to thank all the fans around the world for honoring my collections and visions, without you, I would not be able to achieve them.”
In the press release, Massimo Ferretti also expressed his appreciation for Jeremy Scott’s dedication after a long time at Moschino. He wrote: “I personally feel really fortunate to have had the opportunity to work with a creative team, including Jeremy Scott. I want to thank him for his ten-year devotion to the legacy of the Franco Moschino fashion house. It was he who opened up a playful and different vision, which will forever be a constant part of Moschino’s history.”
The departure of Jeremy Scott came as a big surprise to the fashion industry, as both side did not reveal any details about the breakup before March 20. Currently, the Moschino brand has not yet announced who will succeed in the position of Creative Director and declined to explain the reason for Jeremy Scott’s departure.
Jeremy Scott is a talented designer from Kansas, Missouri, USA. He majored in fashion design at Pratt Academy in Brooklyn, New York. The name of the American designer became more known in the late 1990s when Jeremy presented his first collection at Paris fashion week. In 2013, besides the position of a creative executive at Adidas, Jeremy Scott took over the role of creative director at Moschino.
Moschino is the legacy of Franco Moschino, who founded the brand in 1983, known for his pop art-inspired designs filled with satire and humor. After Franco Moschino’s death in 1994, the leadership of Moschino was given to Rossella Jardini. From here, the Moschino brand became more known for its eccentric fashion sense, becoming the favorite outfit of pop icons such as Madonna and Lady Gaga. Jeremy Scott joined in 2013.
Right from the first collection for Moschino, released in the Fall/Winter of 2014, the designer born in 1975 created a great buzz when he released creative designs that combined humor with the logo of the Italian fashion house. and fast food brand McDonald’s. From here, the name Jeremy Scott is almost associated with the title of “popular culture’s most irreverent designer” or “fashion’s last rebel”.
Jeremy Scott proves that he is capable of creating products that are unmistakable, even eccentric, yet commercially successful. Jeremy’s high-end art blends satire and humor to help him conquer many iconic stars such as Lady Gaga, Cardi B, Lizzo, CL, 2NE1, Nicki Minaj, and Beyoncé…
Almost all pop stars have come to Jeremy for music videos, shows, fashion events…Rihanna used to wear Jeremy’s denim outfit in the music video (MV) We found love. Or Britney Spears also wore his flight attendant design in the MV Toxic. In 2015, Katy Perry appeared in Jeremy Scott’s costume at the Super Bowl’s mid-time performance – that year, the show achieved an impressive record of viewers.
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