The reason why luxury brands are racing to choose Kpop Gen-4 idols as ambassadors

Over the years, K-pop has become so popular that the artist’s influence has spread beyond Korea, with global luxury brands flocking to look for artists to serve as Ambassadors. With big names, being announced to hold the position of Ambassador is almost “natural”, the media wave will only applaud or congratulate.

The reason why luxury brands are racing to choose Kpop Gen-4 idols as ambassadors

But for young artists, being appointed at such an early stage comes with a surprise, admiration, and anticipation of unprecedented performances. Moreover, Gen-4 idols possess the activity and style closest to the brand’s class of potential customers. Moreover, these idols are attracting millions of fans from all over the world, most of which are young people. It is also one reason that the appointment of global ambassadors, which has just resonated,

With the beginnings of a new generation of K-pop idols and the advantage of the times, just like that, the 4th generation of girl group members have been chosen to become ambassadors for high-end brands despite being new. released recently. Most impressively, NewJeans members Hanni, Hyein, and Danielle were also chosen as ambassadors for famous luxury brands such as Gucci, Louis Vuitton, and Burberry, even though they have only been launched for half a year.

According to the fashion industry, the competition among luxury brands to choose new girl groups as Ambassadors is fierce. This is because BLACKPINK’s Jennie is called “Human Chanel” or Jisoo is called “Human Dior”, making it difficult to find alternative promoters with similar influence. It has become more important to identify girl groups that will develop in the future and recruit them from the very beginning of their debut.

Thus, the communication problem of brands is forced to remove the “time of observation” factor from the decision to appoint Ambassadors. Choosing a celebrity is not only based on prestige, position, and influence in the market but also the speed before that star is noticed by other brands.

Besides, the young idol is bringing a very new wind to change the gloomy fashion market. For example, Wonyoung of the girl group IVE debuted in 2021 and easily caught the eye of many big brands. Dubbed the “Goddess” with her innocent and pure appearance, she is currently the Fashion Brand Ambassador for Miu Miu.

In addition, she has also signed many advertising contracts with Chaumet, Prada, and Kirsh. In particular, Wonyoung recently appeared on the cover of Y Magazine with Bvlgari jewelry. This surprised fans because Bvlgari was previously associated with Lisa (BLACKPINK)’s a luxurious and powerful aura, but when presented by Wonyoung, the designs brought a new breeze – luxury and style. much younger.

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