Ambassadors “just come out”

In early March, American fashion house – Coach announced actor Yoon Chan-young as the first ambassador in Korea. The actor born in 2001 is known as a child actor with his debut film in 2013, and his career did not flourish until 2022 when he took on the role of the Netflix blockbuster “All of Us Are Dead”. So, as long as you don’t watch this movie, you won’t know where the ambassador came from.

Ambassadors “just come out”

Meanwhile, let’s think again about the case of Jung Ho Yeon, who owned the nickname “Fashion National Treasure” in Korea before playing the female lead, also the first role in a global phenomenon. “Squid Game”, which has a positive effect on the Korean economy and entertainment, when being named the Global Ambassador of Louis Vuitton, many people criticized the brand at that time as a bit hasty.

The search for Brand Ambassadors who are famous names in the Korean cultural wave is not new. Thereby, the Ambassador position is a bright young star who is doing his job well, bringing the brand name closer to the new generation of consumers.

However, the position of representing a high-end brand has recently been chosen as “hands-on” and the idol itself does not need to show too much fashion sense. If the Korean entertainment industry used to be quite strict about idols acting in movies, it seems that the fashion world is a door that opens quite easily to “pagans”.

Recently debuted, SM company Vespa, known as the “future” female idol with a virtual reality concept, received the first global ambassador contract from the Givenchy brand in 2016. 2021. So far, Vespa’s brand Ambassador mark is still quite faint when the girls still confuse many people when they wear costumes from the brand.

Or the biggest “explosion” at the end of the year for the rookie group New Jeans when Hanni was announced to become the Korean Regional Ambassador after 3 months of debut and raised to the Global Ambassador in the next 3 months of Gucci. . At the time of publication, the times we found in Hanni with the same name or item of the brand were just 2 photos.

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