Rolex and cinema have an increasingly strong relationship, driving together, seeking excellence, eternity, and new talents.
Rolex accompanies the cinema and the Oscars
Rolex has always had a strong relationship with the world of cinema. Rolex watches regularly appear on the wrists of legendary figures in many cinematic productions, including many Oscar-winning masterpieces. Now, by supporting the outstanding art and technique of filmmaking, Rolex has become an active partner of the seventh art.
Rolex promotes the preservation and transmission of cinematic art, promoting excellence and advancement by accompanying living legends and young talents through the Testimonees (Martin Scorsese and James Cameron), partnerships with the Academy of Motion Picture Arts and Sciences (organization, awards, and the Academy Museum in Los Angeles) and the Rolex Mentor and Protégé Art Initiative.
The Oscars ceremony is the most watched entertainment event on the planet, celebrating excellence, inspiration, and techniques to create a masterpiece. For the seventh year in a row, Rolex is proud to be an Honorary Sponsor of the Oscars (just held at the Dolby Theater, Hollywood, March 12, 2023). The awards ceremony is broadcast live in more than 200 territories worldwide. This unique event goes beyond celebrating cinema: shaping the global cinema scene each year.
The Oscars represent more than just creating recognition among individuals in the film industry. This event celebrates inspiration and emotion as well as the production process, technical expertise, and all that is involved in the filmmaking process. Rolex founder Hans Wilsdorf once said it was a tribute to “excellent work done”. Cinema is both an art, a science, and an industry at the same time. The Oscars ceremony illuminated every aspect of it.
Rolex is the official host of the Greenroom, the lounge of the Oscars. The nominees and announcers gather in this room before and after stepping on stage. Some of them returned with the desirable golden statue.
Each year, Rolex creates a unique experience and new décor for the Greenroom. In 2023, Greenroom recreates the scene of a tropical forest. Not only honoring nature, but this is also a way for Rolex to pay homage to the explorers and scientists who are protecting the planet every day. This is a poetic way for the brand to demonstrate its commitment to preserving the ecosystem as part of the Eternal Planet Initiative.
The Governors Awards are the opening awards for the Oscar season. This award honors the greats of cinema and is awarded in recognition of their lifetime achievements.
In 2017, Rolex entered into a partnership with the filmmaking industry’s highest authority, the Academy of Motion Picture Arts and Sciences. Rolex is an Academy Exclusive Watch, an Honorary Sponsor of the Oscars, and an Exclusive Sponsor of the Governors Awards. The brand is also the Founder and Supporter of the Academy Museum of Motion Picture Arts.
Rolex promotes excellence, the permanence of knowledge, the preservation of art, and the fostering of new talent. The Academy’s mission is to promote cinematic excellence and preserve its legacy for future generations while sparking the imagination and celebrating cinema’s universal values. This long-term partnership underscores the convergence of the common values that Rolex and the art of cinema celebrate.
You can click on the images below to own our products