Mango – a fashion brand from Spain has been taking the next step in its journey towards sustainability by launching the first Denim collection designed with circularity in mind, helping the following products: One-time use will be easily recycled and become a new useful design in the future.
Mango launches first denim collection that promotes circularity to realize new sustainability goal
Not only evoking the fashion of the 2000s through low-cut details or stylish cuts but the designs in the Denim collection at Mango also brings an impressive modern spirit when modified with many new shapes. cool and unique.
In addition, to maximize the implementation of the sustainability goal, Mango prioritizes the use of 100% cotton fabrics and of which at least 20% is recycled. For attachments such as rivets, dacron labels commonly found on denim products will be reduced and eliminated by the brand. Moreover, Mango also uses 3D design technology with the ability to print directly on the fabric before it is cut and sewn, helping to increase the efficiency of the production process and limit errors when printing products.
With the aspiration towards sustainable fashion and minimizing negative impacts on the environment, instead of using paper labels attached to each product, Mango will now emboss information on the inside of the designs, thereby helping to gradually eliminate the production of labels to avoid affecting natural resources.
Accompanying Mango in this campaign is model Indira Scott – a girl who has a positive influence on the green and environmentally friendly living. She had beautiful moments with Mango under the talented lens of photographer Dario Catellani.
Denim is the first streamlined collection at Mango with the goal of bringing users more environmentally friendly products and this is also the guideline in the brand’s “Sustainable Vision 2030” strategy. Mango is aware of his choice and every action, even the smallest, will somehow bring about a better world for future generations. With a positive spirit of making breakthrough changes, Mango’s goal by 2030 is to develop all of its products with 100% sustainably sourced or recycled fibers.
In order to achieve this, in the next few years Mango will begin to increase innovation in circular production technology and improve recycling to minimize the impact of the textile industry on the environment.
From the above goals and orientations, Mango establishes three policies, the first is the recycling loop in fashion design to help create streamlined products using the same fabric or few accessories thereby making recycling more efficient. Second, extend product life with a commitment to more durable designs from materials certified by AITEX (Spanish Association for Textile Research). And finally, it is not wasteful to focus on optimizing product materials and reducing textile waste to the environment.
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