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Asia’s rapid attack to register its position on the world fashion map

Asia's rapid attack to register its position on the world fashion map

Not only exerting influence with the consumption of large luxury products or the generation of powerful idols, but Asia also promotes common development with its growing creative force. It is the force of designers, creative directors… Asia has, is, and will change the previous stereotype of a giant factory of the world to become the leading capital of the fashion industry. luxury page.

Asia’s rapid attack to register its position on the world fashion map

There is an uncomfortable truth that has persisted for decades in the fashion industry: people of color receive fewer opportunities and privileges than whites. Because of that, the movements to promote black talents or the hashtag #stopAsianhate have been widely spread and become the subject of endless news exploitation for the media. Despite the persistence of this implicit rule for so long, Asian designers or creative directors are still persistent in their dedication, contributing to laying a solid foundation for the continent’s reputation.

These include first-class designers like Kenzo Takada (founder of the Kenzo brand), who launched ready-to-wear lines 45 years before the industry accepted the concept, transforming Floral prints “over the top” and becoming popular throughout the back alleys of high fashion. Issey Miyake is also a pioneering legend with revolutionary pleated designs.

Yohji Yamamoto has changed the idea of ​​dress with his avant-garde designs and impeccable tailoring since the 70s. Rei Kawakubo brings to the industry ideas that are ahead of their time in combining high fashion and urban culture… More importantly, most of these designers have achieved great success in the heavens. West instead of establishing itself in the Asian homeland.

Perhaps this is a phrase more relevant to Asia in the contemporary fashion scene than ever before. The hidden masters, when the time comes, they will show up and turn the tide.

Time and location are helping Asian talents to have a quick attack. The common economic development contributes to attracting financial investments to the region as well as promoting the realization of big ideas on the continent itself. Over the past decade, Asia has brought many unprecedented retail concepts and models: Gentle Monster opens a chain of flagship stores with a provocative experience in the minds of ordinary customers; Multi-brands concept store brands appear such as Ink (Hong Kong), DAS lab (China), Stylenanda, Boon the Shop (Korea), The Dark Gallery, Labels: (Vietnam)…

Different from practicality In Asia, shopping experiences are often more surreal, and more imaginative, reflecting the spirit of harmony between fashion and religion, culture and society. Also because of this difference, the high-fashion scene here gradually becomes bustling, having a reciprocal impact along with the general economic development. The appearance of the above factors is also a solid signal for creative talents to confidently take root and develop on this very continent without having to go far.

Shushu/Tong, Renli Su (China), Juun. J, Low Classic, Ader Error (Korea), Fancì, Subtle Le Nguyen, and Datt (Vietnam)… can be listed as brands and designers. Asia’s representative enough to compete and develop with today’s international luxury fashion. They have youth, endurance, and above all, radical ideas that can change the overall appearance of the continent.

The fact that these brands were born in the heart of Asia and still can resonate in the international arena is a clear demonstration of the potential that this continent is capable of nurturing for the next fashion industry. what level. This change, it can be said, is also resonated with the rise of second and third-generation Asian designers, such as Yoon Ahn (Korea) – founder of the Ambush brand and director.

creating jewelry accessories at Dior Homme; Alexander Wang (Taiwan) – who is considered a design genius with his own brand of the same name and a former creative director of Balenciaga; Peter Do (Vietnam) – the same brand that bears his name is known as the savior for American high fashion; Nigo (Japan) – current creative director of Kenzo and founder of BAPE, Human Made; Chitose Abe (Japan) – founder and creative director of Sacai brand, has cooperated with big brands such as Nike, Cartier…

Asia’s rapid advance in the fashion industry, especially in the high-fashion market, was not an overnight miracle. It is an unending process driven by positive changes in the social, political, and economic landscape. Above all, it comes from the tireless self-effort of outstanding individuals with Asian blood.

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