Loewe x studio Ghibli brings childhood dreams to life

Cartoon characters in “Howl’s Moving Castle” associated with the childhood of every child in the world leave the screen and stir up the fashion industry with the creations and colorful combinations of the Loewe fashion house.

Loewe x studio Ghibli brings childhood dreams to life

When Loewe x Studio Ghibli’s Spirited Away collection was launched in January 2022, avid fans took down the brand’s website, making it virtually impossible to purchase the Faceless bag or Chihiro handbag. cannot. Items from the collection later appeared on resale sites at wildly inflated prices. Inheriting that “performance”, the Howl’s Moving Castle collection released by Loewe on 2/2/2023 this year promises to continue to explore.

There is nothing more wonderful than when a fashion house with a playful and positive design style like Loewe joins hands with Studio Ghibli – an animation house from Japan. The Howl’s Moving Castle collection marks the duo’s third time collaborating, following the My Neighbor Totoro collection in 2021 and the Spirited Away collection in 2022. Unfortunately, this will also be the last.

The animated film Howl’s Moving Castle (Vietnamese title: Howl’s Flying Castle ) released in 2004 recounts the relationship between Sophie, a cursed hat-making girl who turns into a gray-haired old woman, and Howl, France. The talented young monk is caught up in a war in a fantasy world. The film was well-received for its anti-war message, as well as other perspectives on old age and illness.

Favorite characters in the film were applied by Loewe to everyday clothes. The collection features the blond wizard Howl, the good Sophie, the apprentice witch Markl, the puppy Heen, the witch who cursed Sophie, the Calcifer fireball, and even the fireball. mobile citadel.

Among them, Calcifer – the mischievous demon fire of Howl Castle is the main highlight of the collection and appears on many designs.

Vivid 3D techniques in some designs are embellished with materials such as feathers, tassels, artificial feathers, etc., adding a youthful and attractive part to the collection. Loewe’s playful mix of blunt color play mixed with positive messages is understood as an invisible link to anyone’s “childish” memories.

At the same time, the animated characters in Studio Ghibli all go through a difficult journey before reaching a happy ending. That’s why this collection will fascinate young people.

Studio Ghibli’s animation has always been an endless source of inspiration for the fashion world. It is the beginning of a purely aesthetic relationship in fashion to a more personal and emotional relationship when it comes to the customer. Proof of this relationship is the appearance of three Loewe collections. Moreover, in 2017, it was Studio Ghibli founded GBL – a fashion brand aimed at young customers across Japan.

Perhaps it is because of the extraordinary encounter between humans and magic in the plot that the “wave” of Ghibli has impacted generations of viewers. Then crossed the border of cinema to become a standard for fashion. Looking at the collections, the world does not let go of the imagination and links to characters from the Studio Ghibli animated “universe”. Intentionally or not, Ghibli’s creations have the power to step out of the big screen and represent Japanese tradition in a different way.

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