Honoring venus williams, lacoste’s new brand ambassador

Strong, fierce, with a sharp business mind, and a passion for fashion is what Vogue describes the founder of the EleVen brand – Venus Williams – once the No. 1 female tennis player in the world, Medal Olympic gold, 7 Grand Slam titles, this tennis player is the inspiration for the female role model in the new collection of Louise Trotter, creative director of fashion brand Lacoste.

Honoring venus williams, lacoste’s new brand ambassador

Venus Williams is one of the most successful and inspirational women in the history of sports in general and felt ball in particular. For many consecutive years, she has been selected by UNESCO as a global ambassador for women’s issues, a leading player in the fight for equality between male and female tennis players, and she was voted as one of The 30 most powerful women in America. Besides being a pioneer, steadfast and relentless effort, Venus Williams fits perfectly with the brand values ​​that Lacoste preserves and develops.

She will partner with the Lacoste Foundation – an organization with global reach since 2006 to create and promote equal opportunities.

In the process of making photos for the fashion campaign between Venus Williams and Lacoste, she also shared that:

“I am a longtime Lacoste fan, and in addition to my tennis roots, I am also inspired by the brand’s innovative style. Louise Trotter is a visionary and she has excelled as a creative director with her forward-thinking, inspiring, and constantly evolving. I am delighted to be working with her as the face of the new icon Lacoste has built.”

“To celebrate its latest collaboration with Venus Williams, Lacoste presents a collection that applies special technology in textiles as well as bright, optimistic lines and tones throughout. collection. This is completely consistent with our history, each piece is like every movement of the body, this is exactly what founder René Lacoste had in mind.”, Louise Trotter, Lacoste’s artistic director To share.

In order to offer ergonomic flexibility and respond to a new lifestyle, this collection is the signature DNA of the Crocodile house alongside a depiction of Venus-themed details.

The beginning of 2022 marks a new turning point in Lacoste’s apparel.

Jackets, sportswear, skirts, tops, and accessories are mostly Unisex inspired by a range of bright colors (luminous blue, pale yellow, burnt orange) combined with softer colors. (pink, white, and cream). The outfit is accentuated by detailed and contrasting stitching on the silhouette, sporty, extra detailing, and technical materials all working together to ensure optimum performance.

Lacoste’s new vision and direction will soon be launched and conveyed by extremely unexpected representatives in the near future.

Let’s discover the new sports fashion collection of the Crocodile family at Lacoste fashion stores in the near future.

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