22:531GB

Festive shopping from Gucci Gift 2022

Festive shopping from Gucci Gift 2022

Flashy, classic and a little dark, this year’s Gucci gift campaign promises to take every believer on a journey beyond imagination.

Festive shopping from Gucci Gift 2022

This year’s Gucci Gifts campaign draws inspiration from the world of travel related to the fashion house’s founding history and heritage. Under the starry winter sky, the cast steps aboard a fanciful locomotive amid a fantastical atmosphere, evoking splendor but also with a hint of danger. All await a surreal journey, shrouded in a shared obsession with all that is most beautiful.

Conceptualized by Creative Director Alessandro Michele, photographed by Carlijn Jacobs and filmed by Jordan Hemingway, the campaign ignites the festive spirit of sparkle and joy. Luggage trolleys, duffel bags to containers of various shapes and sizes used to hold all the necessary (and non) essentials play a central role, recounting the imaginative vision fashion house for a voyage, while lace, corduroy, velvet and sequins all add to the magic of the holiday season.

This season, the fashion house is especially focused on colorful bags, which are diverse in size and texture. The “passengers” during the journey will continuously pass through spaces displaying high-end jewelry and watches, and many decorative items from the Gucci Décor collection. The vanity also showcases elegant Gucci Beauty designs, alongside curated items from the Lifestyle collection, which includes home wear as well as items from the Gucci Pet collection.

The Gucci Gifts campaign celebrates the magic of the festival and the joy of sharing happy moments with loved ones in the spirit of this special time of year.

 

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