Singer-songwriter Shawn Mendes teamed up with Tommy Hilfiger to design his favorite free-spirited preppy fashion collection
Shawn Mendes: Tommy Hilfiger helps me find creative inspiration again
Tommy Hilfiger once collaborated with Shawn Mendes on a global tour in 2022. This year, Shawn is taking a break, but despite not touring, the male artist still maintains his creative inspiration when shaking hands with Tommy Hilfiger in a new fashion project.
The two have just extended their collaboration with the Tommy x Shawn Classics Reborn collection, which features 28 designs that reflect the preppy style of the 1990s. The designs use eco-friendly materials. And Shawn Mendes is of course the main face. He appeared as a “boy next door” guy of the old decade, healthy and simple.
Shawn Mendes is not only the face of this campaign. The male singer also participated in the ideation process to implement the latest collection. Therefore, the designs reflect the young man’s favorite fashion style: The preppy spirit of the past decade and the use of eco-friendly materials.
“There was a period when I really enjoyed looking for old photos of artists in the 1990s. At that time I discovered that a lot of them were wearing Tommy from head to toe,” he recalls. According to him, they look extremely comfortable, and liberal.
The male singer born in 1998 also feels this energy in the photos of his parents. “If you look at photos of my parents from 1998 to 2005, they were all dressed in Tommy. I bet when I was born, the first outfit I saw was Tommy’s design.” He jokes, there seems to be a destiny between himself and the brand.
Therefore, Shawn Mendes was actively involved in the design process of the collection. He consulted the fashion house’s archives for ideas. Stopping composing music and turning to fashion is also a liberating process for the male singer. “I had to deal with constantly launching new products, recording and releasing in just a few short months,” he says of the pressures of the past two years.
The male singer also likes the way Tommy Hilfiger looks toward the environment. “I think if I want to do something to change the world if I work with someone, the other person must be someone who values the future [of this earth].”
Tommy Hilfiger believes that sustainability is at the core of the brand. “The Tommy x Shawn Classics Reborn collection marks a step towards our fiction, as we aspire to create zero waste fashion and embrace it all,” said designer Tommy Hilfiger.
The collection uses materials such as recycled cotton to help reduce the need for water in crop cultivation; organic cotton does not use herbicides or pesticides that pollute water sources; recycled wool reduces the burden of environmental resources in sheep raising; and only material is nylon using recycled plastic bottles.
The TommyXShawn campaign officially kicked off in London on March 21. Appearing in front of the store with Thomas Hilfiger, the father of the brand, Shawn Mendes was surrounded by fans’ arms. He happily took pictures with fans in the main design of this collection, TOMMY HILFIGERXSHAWN MENDES FLAG RUGBY POLO. This is an American football polo shirt printed with the flag of the country – the highlight of course is in the stripes and stars.
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