Moisturizing stick beauty item familiar in korean movies

Cosmetics in stick form is no longer a new concept in the market. From sunscreen, makeup remover to moisturizer – things that were always in liquid gel form “re-exported” in the form of sticks. They are packaged in a screw-bottom packaging that is easy to apply directly to the skin without touching your hands.

Moisturizing stick beauty item familiar in korean movies

According to estimates by Glowpick, a Korean beauty product review app, stick moisturizer is one of the biggest trends of the second half of 2021, early 2022. The “moisturizer balm” or “multi balm” on Naver (South Korea’s most popular search platform) has skyrocketed from around 100,000 to 12 million in just one year from 2021.

Explaining this fever, it can be understood that, in addition to the demand for convenient multi-purpose skin products after the pandemic, an equally important factor has contributed to boosting the consumption of facial rollers. The main source of moisture is the Hallyu wave and Korean dramas.

Indeed, movies are famous for being one of the very “cool” tools in spreading values ​​from material to cultural – spiritual country of kimchi. Thanks to the guarantee of the cast more beautiful than flowers as well as the way in which the advertising is not too exaggerated, many Korean films have successfully promoted the trends and beauty products of their country around the world.

At one time, the mist spray bottle became a craze thanks to the tycoon ladies in the movie “Secret Garden” who sprayed it every 5 minutes. Or after the movie “Descendants of the Sun”, the girls rushed to buy a two-color lipstick like Song Hye Kyo, making this item sold out in just one week. These are just two of the many cosmetic products that have become an overnight phenomenon thanks to movies.

Similarly, if you are a true Korean movie buff, you will realize that the moisturizing roller has appeared countless times in famous movies such as “The King Eternal Monarch”, “Business Proposal”, “Taxi Driver” ”, “Yumi’s Cell”,… When the movie ended, this cosmetic product also officially became a new wave in the market.

Thanks to the enthusiastic promotion of actress Kim Go Eun in the films in which she starred, this product was soon called “Kim Go Eun Balm” by the girls. The product has two main ingredients, lotus seed oil and apple cider vinegar oil, which not only maximizes the wrinkle improvement effect but also has the function of whitening. Apply the roller on cheeks, lips or skin prone to dryness and wrinkles such as laugh lines, under eyes, and neck to instantly soften, hydrate and make these areas more elastic.

Not only stopping at moisturizing or brightening functions, cosmetic brands also integrate the ability to make up for their line of moisturizing stick products. In particular, Chanel with Baume Essentiel Multi-Use Glow Stick is a highlighter bar that is very popular with beauty followers. With a silky texture that glides on and melts on the skin with a light-reflecting effect, this roller brings moisture to the skin, giving it a fresh, natural look.

The exclusive formula containing Cedrol from cedarwood essential oil combined with fermented essential oil is one of the highlights of the Su:m 37 moisturizing line. Not only has the ability to deeply moisturize, this wax also helps to increase Boosts collagen synthesis and lifts muscle, helps to minimize wrinkles and evens out skin tone. The non-sticky, lightweight and fast-absorbing balm texture can be applied to skin before or after makeup.

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