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Louis Vuitton’s Festive Campaign

Louis Vuitton's Festive Campaign

With Thanksgiving and the festive seasons approaching, Louis Vuitton’s new advertising campaign has come at just the right time. Launched on social media platforms, the campaign kicked off with a pulsating disco tune titled ‘Wild Hearts Run Free’, along with a series of music Li, chests and chests are displayed around the house of the festival. Children run and hide and seek, looking at the brand’s masterpieces, the magic fills the sparkling space.

Louis Vuitton’s Festive Campaign

Anglo-French actress Stacy Martin, dressed in a glittering Louis Vuitton embroidered gown, appeared in the house and the club with vibrant tunes, with dance partners wearing the pages. most fashionable clothes.

Perfectly crafted for the festive season, the promotional film cleverly brings all the fun and excitement, along with the perfect gift suggestions for every occasion from Louis Vuitton.

Miyawaki, a afforestation method that creates four “layers” – shrubs, subtrees, trees, and canopies – is a Japanese concept that has a low maintenance rate of success for tree survival. This approach is being adopted by Louis Vuitton , a real estate manager, investor and developer Cadogan, and SUGi , a globally renowned organization dedicated to restoring 100% of primeval forests in urban spaces. an 8-10 year conservation project of 240 square meters in London’s Chelsea, which will rebuild part of Pont Street.

Elise van Middelem, founder of SUGi, said: ‘The forest will be a green space for people living around to find moments of quiet rest and soak in the joys of nature in a city. vibrant and busy’, Elise van Middelem, founder of SUGi, says the pocket-sized forest will feature 630 native trees including a Red Campion that blooms from May to September almost like butterflies, sessile oak and hawthorn, plus 77 species of shrubs planted in total. “Visitors can enjoy the changing colors of the trees, the scent of flowers and the sound of rustling leaves.”

The planned “pocket” forest, near Louis Vuitton’s Sloane Street store and part of the Cadogan Estate, aims to increase the biodiversity of the neighborhood and creatively highlight it. for businesses and landowners to collaborate with each other in an environmentally conscious way. SUGi’s pocket forests thrive on six continents, securing the gardens of Santiago Children’s Hospital in Chile, restoring King Charlemagne Forest in Belgium and creating a bee-friendly forest in Wiltshire of the United Kingdom. This lovely forest in Chelsea is intended to be self-sustaining within three years.

“This grove is certainly an additional contrast to the 15 acres of more manicured gardens on the grounds and our plan is to make Sloane Street a significantly greener avenue, extending from Knightsbridge to Sloane Square. It is important for us to explore new possibilities to accelerate positive change and we believe this will be a great and needed addition and inspiration for many opportunities. similarly – we look forward to following its development and impact in partnership with Louis Vuitton.” Hugh Seaborn, CEO, Cadogan said

The urban embellishment project also aligns with Louis Vuitton and Cadogan’s sustainability-focused initiatives. Cadogan recently launched its 10-year sustainability strategy, Chelsea 2030, which outlines ambitious goals to contribute to a more sustainable city, including increasing the green factor. urban areas to 25% in the next decade. Vuitton’s ‘Our Committed Journey’ sustainability plan is dedicated to the conservation of natural resources by 2025 based on a series of quantifiable goals. An internal Positive Impact Committee has been established to lead projects like this one.

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