Calvin Klein officially launched the Spring 2023 campaign with its ambassadors. This is the first time that ambassador Jennie (BLACKPINK) appears in the brand’s lace lingerie design.
Jennie Blackpink tries her hand at lace lingerie for the first time in the Calvin Klein campaign
Calvin Klein has just kicked off its Spring product campaign this year. Continuing with the familiar black-and-white photo color, Calvin Klein has posted images of idols in his design. The faces alongside Calvin Klein this season include Marvel actor Aaron Taylor-Johnson, young It girl Kendall Jenner, singer-songwriter FKA Twigs, and the most familiar face is BLACKPINK’s Jennie Kim.
As soon as Jennie’s video was released, fans were surprised because not only wearing the latest designs this season, but the BLACKPINK member also appeared for the first time in Calvin Klein’s sexy lace lingerie.
Although she has faced mixed opinions about representing a lingerie brand, Jennie has proven herself to be a perfect fit for Calvin Klein without exceeding the limit of an idol.
Not only is Jennie a persistent brand ambassador with Calvin Klein through many seasons, but Jennie also brought in “huge” sales when the products she wore were sold out shortly after. In the Spring 2023 campaign, Jennie’s continued participation in promotions has helped her become a K-pop female idol participating in the company’s most global campaigns to date.
In a short interview with Calvin Klein, Jennie revealed that she loves casual clothes more than sexy. Therefore, with the spirit of “Soft minimalism” this season of the company, Jennie is no longer rigid and shy, instead, she is extremely confident and comfortable expressing herself.
The K-pop female idol chooses a silly bang with light makeup, the highlight is on Jennie’s curvy eyelashes and “talking” eyes. Showcasing many different outfits from Calvin Klein, but each design will be a different thing that Jennie wants to convey. In Calvin Klein’s new season campaign, Jennie also wore lace lingerie for the first time – the type of lingerie that is said to be sexier, bolder, and more mature than her youthful style before.
Appearing for the first time with a lace outfit but without any hesitation, Jennie boldly presents herself as a charming and unpredictable lady. In order not to exceed the safety level, the female singer’s pose delicately shields a sexy bust without losing sight of the product.
The photo of Jennie wearing a lace bra was taken by Calvin Klein as the representative image for the women’s underwear product line: Women’s Underwear. After posting this image on the website, it is expected that the Calvin Klein product series will soon be sold out.
Besides, Jennie still promotes her favorite basic products at Calvin Klein. With the sports bra design, Jennie shows a healthier, more mischievous spirit. Not a perfect body, Jennie’s toned body suddenly scored.
In a jean jacket with the signature Calvin Klein logo, Jennie transforms into an “innocent” girl with round eyes next to a small cat. Dressed loosely in front of her chest and dancing to the music, Jennie cleverly showed off her body curves with sparkling eyes that captivated viewers.
Thanks to that beauty and charisma, Jennie became the first Korean to adorn the iconic Calvin Klein billboard on Houston Street in New York (USA). And the one who “crashed” the Calvin Klein website as soon as photos or video clips of her wearing the product appeared.
With this lace product line, Jennie promises to continue to set a record when this product is officially opened for sale.
You can click on the links below to own our products
Connect us at: