With the passage of time and the evolution of the high-end jewelry brand Tiffany & Co., Tiffany blue is not only known as an iconic color, but it is also a heritage, a representation of luxury, luxury and a testament to the love that the brand wants to convey.
What color is tiffany & co blue that has been remembered for 2 centuries
When founding Tiffany & Co, founder Charles Lewis Tiffany devised a novel way of advertising products. He decided to list the entire product catalog in a blue cover catalog, sent to the customer’s mailbox. For any product you like, customers just need to call Tiffany & Co and read the product code to place an order. With this initiative, Tiffany & Co became the first jewelry brand to sell through catalogs.
Because this catalog has a blue cover, it is called the Blue Book. This green color was then used by the brand everywhere, from store decoration to product packaging. Turquoise blue and Tiffany & Co. are “comparable” on all fronts and gradually become a symbol of luxury and exclusivity of the brand.
It is not clear why Mr. Charles Lewis Tiffany chose this blue color. However, there is a theory that this color is very close to the color of turquoise, a semi-precious stone that was popular in jewelry in the 19th century. Besides, Tiffany & Co is also not wrong to say that blue is green. The new color is the color of love, because, at this time, dove brooches encrusted with turquoise are often used by brides as wedding gifts for guests.
However, when asked the question “what color is Tiffany & Co’s blue”, this blue color is not exactly Turquoise jade. Rather, it’s a mix of robin’s egg blue and baby blue.
The color Tiffany blue has become the center of the brand identity, participating in each stage of the development of Tiffany & Co. In 1998, the trademark registered the copyright to this color. In 2001, the Pantone Color Institute customized the color palette for Tiffany & Co, specifically naming the shade 1837 Blue after the year Tiffany & Co was founded.
Tiffany Blue began appearing on all packaging and became the most recognizable Tiffany & Co. The founder’s decision immediately reflected his vision. Tiffany blue boxes are considered a symbol of exclusive luxury that women crave.
It is known that the factory’s rule is not to allow green boxes with the company’s name to be brought out of the building. Except for the boxes that are sold by themselves and they are the ones responsible. This rule has existed for generations and is still maintained today.
To put it more lyrically, this color is a real beauty. A cool and fresh aquatic shade of green, speaks of vibrancy, optimism, and escapism. It transports viewers to a world of timeless sophistication, full of luxury and fun.
It is this attractive blend that has captivated consumers. With about 80% of the human experience filtered through the eyes, visual cues are critical to successful messaging. Even more highly than text or shapes, color is an important component of a brand’s communication.
The above reason makes Tiffany blue recognized globally as a fashion icon, helping Tiffany & Co successfully become one of the high-end brands identified through color without the need for an attached logo.
Through the distinctive blue color, Tiffany wants to deliver the brand’s messages as well as tell the stories. Through the recent Valentine 2022 campaign, Tiffany & Co. shake hands with artist Curtis Kulig to convince users “Green is the color of love”.
Tiffany blue is not just a color, it is also a legacy, carrying the pride and pride of the brand throughout its two-century history.
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