The imprint streetwear couture dominates the floor of givenchy's fall winter 2022 launch show

Returning to Paris Fashion Week 2022, Matthew Williams officially introduced to fashionistas the Fall Winter 2022 collection on the traditional catwalk for the second time since taking on the position of Creative Director of Givenchy. In this collection, fashionistas can admire the unique “Streetwear Couture” designs woven from Givenchy’s illustrious Haute Couture heritage from the American designer’s bohemian Streetwear perspective.

The imprint streetwear couture dominates the floor of givenchy’s fall winter 2022 launch show

The presentation show of the Givenchy Fall Winter 2022 collection took place at La Défense arena. The stage was arranged in a cross shape with the four large LED lights of the stadium. On the runway made of tempered glass, each costume design of the BST was put on by the models to appear extremely prominent.

With the idea of bringing Haute Couture to the street, Matthew Williams has incorporated high-end tailoring techniques from the quintessence of the 70-year-old fashion house’s heritage, such as embossed embroidery, threading, etc., into the designs. bearing its mark of high street fashion.

Since then, the costumes have both brought the shape of the times and revived the values that have made Givenchy’s name over the decades. As can be seen, the models of jeans dotted with pearls, a black dress embroidered with flowers with feathers, or a T-shirt styled in the part to look like a Y-shaped belt… are all outstanding designs designed by the Director. Givenchy’s current Creative Director is in full swing in the Fall-Winter 2022 fashion season.

“ I love making clothes that everyone can wear and feel comfortable wearing them. That’s why I really want to go back to the original to create a vision in the present , “said Matthew Williams. Following the entire show, the fashionistas can easily recognize, most of the designs are everyday wearables, easy to mix-&-match together in many layers and especially can be Elevated by Givenchy tailoring techniques.

In addition, the hallmarks of the American designer’s designs since taking on the position of Creative Director of Givenchy are minimalism and basicity. Although the costume designs are minimized with elaborate textures and colors, they still impress the fashionistas thanks to the arrangement of materials and fabric structure, creating eye-catching visual effects.