Pharrell Williams: will "the heathen" make a difference at the famous french fashion house Louis Vuitton?

After a long wait for Virgil Abloh’s successor, Louis Vuitton has finally “hired” Pharrell Williams to become its new Creative Director of menswear. Before taking over the 169-year legacy of the illustrious French fashion house, the multi-talented male artist has successfully built a brilliant fashion career.

Pharrell Williams: will “the heathen” make a difference at the famous french fashion house Louis Vuitton?

Although up to the present time, it is not unusual for a star active in the entertainment industry, specifically here to be a singer and music producer, to enter the fashion field, few people can create a “seismic” in the fashion industry with popular collabs like Pharrell Williams. Building a name with many prestigious Grammy Awards as a Hip-hop/Pop/R&B musician and producer, the American male artist is not only loved by the audience through his quality music products but also by his personal fashion style.

It’s no exaggeration to call Pharrell Williams the streetwear icon of the 21st century. Since starting producing music in the 90s with Chad Hugo in The Neptunes, and later formed the rock band NERD, a career His career took off like a kite in the early 2000s. While rappers and hip-hop artists of the time wore baggy jeans and T-shirts, Pharrell Williams went against the common denominator. there. He loved to wear clothes with striking fabrics, vibrant colors, and intricate patterns, and pursued aesthetic tastes that were ahead of his time – aesthetics that paved the way for the rise of modern streetwear.

Also in the 2000s, feeling that he had reached a “mature” in his career, Pharrell Williams wanted to have a studio in Tokyo (Japan) to continue pursuing art. At that time, NIGO, founder and fashion designer of the brand A Bathing Ape, shared his workspace with him through a common connection. Pharrell was immediately captivated by NIGO’s stylish style when standing in front of a massive space decorated with clothes and sneakers. In this first meeting, not only NIGO but Pharrell also met A Bathing Ape Chief of Staff, Toby Feltwell. The three had dinner together and exchanged creative ideas.

It was from that moment that they together revolutionized the fashion industry, bringing streetwear from the streets to the lavish runways. Pharrell came up with the idea of founding a fashion brand called Billionaire Boys Club. During an intimate dinner, he shared his vision and ideas with NIGO and Toby about Billionaire Boys Club and its sub-brand ICECREAM. Accordingly, the male singer persuaded NIGO to become a creative consultant and design support for both brands. After that dinner, A Bathing Ape’s chief graphic designer, Sk8thing, came up with the iconic astronaut motif logo that has hit the ground running ever since.

Admitting himself as a person who likes to observe and see things from an aesthetic, positive perspective, Pharrell Williams believes that the style he pursues now is a mirror that reflects what he has witnessed over the years. months of youth until reaching the age of fifties. Not only creating a buzz in the fashion industry with modern streetwear style, but the new Creative Director of Louis Vuitton has also repeatedly made the fashion field turn around with the inevitable collaborations, such as shoe design. CHANEL x adidas Originals Hu NMD, Louis Vuitton ‘Millionaire’ sunglasses, a quilted latex vest with Moncler… And of course, what kind of collaboration a couture brand with the artist received a lot of attention. The interest of global fans is quickly sold out. Even,

With fresh vision, not afraid to take risks with bold ideas, and most importantly, the spirit of “rejuvenating” classic values, Pharrell Williams is the perfect piece to replace Virgil Abloh to lead the time segment. Louis Vuitton men’s page. His first collection will be released within the framework of Paris Fashion Week Spring Summer 2024 taking place next June. Let’s wait and see what surprises Pharrell will bring to the fashion world and what his vision for the future of men’s fashion will look like in the near future.