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With the expectation of millions of brand followers around the world, finally, Daniel Lee’s debut collection as the new Creative Director of Burberry was also released within the framework of London Fashion Week Autumn-Winter. 2023.
Daniel Lee “borrowed” British romanticism to continue writing Burberry’s fashion chapter in the fall-winter 2023 collection
The most coveted and historically challenging costume designs are always what the fashionistas long for in Daniel Lee. Taking over Burberry’s 167-year legacy, the current Creative Director delves into the practicality of apparel. No longer carrying the flashy design of Riccardo Tisci in the previous collections, Daniel focuses on the relaxed and liberal spirit of casual clothes.
A talent who worked with Phoebe Philo at Céline and then led the Bottega Veneta brand to the top confirms the British fashion house’s ability to “revive” and “renovate” the classic values. the country through its debut collection at London Fashion Week. Burberry’s famous plaid pattern tints the era with striking colors like purple, red, blue, and yellow. That parallel,
Although using a lot of warm and bright tones, on the dark background as the main color, Burberry’s Fall-Winter 2023 collection not only does not drown in gloomy colors but on the contrary, exudes the British romantic spirit. Weaving the dream of classic British fashion with timeless heritage, Daniel Lee deftly balances old-fashioned values with romantic witty details.
For example, the image of English ducks dreamily floating on the gentle water on the graphic print motif of long-sleeved pullovers, or shaping on a sophisticated knitted beanie; Or thorny English roses blooming on long-sleeved shirts, silk dresses showing off the beauty of women’s pride and elegance…
It is undeniable that Daniel Lee’s success at Bottega Veneta is largely based on the accessory designs that are always on the top of the list. That still hasn’t changed when he “joined” Burberry, in this collection, he launched many oversized shoe and bag designs, promoting the British fashion house to enroll in the hot accessory map that was previously. Not a trademark feature.
“ It was really interesting to try and find a way to tell the story of the Burberry bags because when it comes to the brand, no one mentions the bags. It’s a story about applicability,” shared Daniel Lee. Indeed, the innovation that the male designer brought to Burberry was encapsulated by the words “Winds of change” printed on the T-shirt. “ I think that’s interesting. Innovation for myself, for the brand, and for the positive .”
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