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Louis Vuitton’s big flag step

Louis Vuitton's big flag step

It is hard to imagine if both football stars Ronaldo and Messi sat together to play a game of chess like the way Louis Vuitton did.

Louis Vuitton’s big flag step

Before the opening of the World Cup, a lot of flashy videos and advertising strategies were made to attract media attention. However, no campaign has ever shown the quiet and contemplative spirit of the famous fashion house, Louis Vuitton, recently. Both stars posted on their MXH accounts and continuously exploded in newspapers. Even, this campaign has received a total of more than 57 million views, breaking the egg photo that took the world by storm with nearly 56 million likes before.

Annie Leibowitz is the name behind this legendary moment. It is known that this is not the first time the work of the 73-year-old female portrait photographer has made a strong impression on the media. World Cup 2010 when three stars Diego Maradona, Pele, and Zinedine Zidane appeared and played foosball, Leibowitz is also the one who made this “lifetime” work. After building a career at Rolling Stone, the female photographer continues to demonstrate her knowledge and talent through a series of prestigious works.

Fashion and football are inherently close relationships. We’ve seen collaborations like Adidas x Gucci, Valentino x Memphis Depay, Burberry partnering with striker Marcus Rashford, and of course the footballer becoming the face of a fashion brand. big is not too strange.

Obviously, this is also consistent with the strategy of reaching young consumers. Louis Vuitton’s campaign this time too. Here, two stars sit together on an unfinished chess game (recreated from the 36th move of grandmasters Magnus Carlsen and Hikaru Nakamura in 2017) on the face of the fashion house’s iconic suitcase. And this makes even more sense when the 2022 World Cup may be the last time the two compete.

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