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Levi’s Returns With Sustainable Campaign “Buy Better, Wear Longer”

Levi's Returns With Sustainable Campaign "Buy Better, Wear Longer"

“We can all reduce the need to shop, when the item is made durable.”

Levi’s Returns With Sustainable Campaign “Buy Better, Wear Longer”

One of the biggest challenges facing the fashion industry: Reducing carbon emissions. Sustainability is made up of many factors, but one of the biggest goals is still protecting the planet. This is the core thinking of Levi’s ® “Buy Better, Wear Longer” campaign. Starting in 2021, the campaign returns to focus on the brand’s commitment to laying the foundation for smart shopping: Product durability.

The 501® jeans design has become an icon over the decades. As the brand that introduced jeans to the world, it’s not surprising that Levi’s continues to innovate by developing sustainable fashion. Levi’s® “Buy Better, Wear Longer” campaign is a call for consumers to be more mindful when making purchases, to find ways to reuse and store clothing for as long as possible before passing it on to the next generation.

Watch the video to learn more about Levi’s® “Buy Better, Wear Longer” campaign.

Only less than a day left, Dior Cruise 2023 show will officially take place

For the Dior Cruise 2023 show, Creative Director Maria Grazia Chiuri chose Seville as the new venue and inspiration. Bringing in the colorful creativity and invaluable heritage of the city, Maria’s designs are clearly expressed through the vivid images in the campaign by Laura Sciacovelli.

Amidst the gloom of light and shadow in the poetic atmosphere of the Sevillian palace, the designs are a passionate dialogue between Dior’s workshops and Spanish craftsmanship. Exuding the essence of flamenco dance through the image of La Capitana – dancer Carmen Amaya – costumes that have surpassed conventional standards. Iconic accessories such as spats, capes, and boleros, and the famous Saddle bag further accentuate the elegant and graceful look of the riders. Renovated, the cape, leather gloves, and fan also celebrate the traditional Andalusian spirit, combined with the modern touches of Dior style.

A fascinating journey, combining arts and crafts, cements more than ever the precious ties between the world’s cultures.

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