Hannah Lux Davis - the powerful "architect" behind the billion-view mv series of international stars

Referring to the world’s famous MV (Music Video) directors, it is easy to see the dominance of men like Joseph Kahn, Director X, and Chris Cunningham… So when the name Hannah Lux Davis appeared in the credits. of MVs such as “Thank U, Next” (Ariana Grande), “Say So” (Doja Cat), and “High Horse” (Kacey Musgraves), fans question who this woman is that makes the stars Stars trust invited to direct for their billion-view MVs.

Hannah Lux Davis – the powerful “architect” behind the billion-view mv series of international stars

While still in school, Davis had an endless passion for music videos. She grew up on the show “TRL” (Total Request Live – an MTV music program that aired in the late 1990s and early 2000s) and was inspired to become a director through the world of music. colorful by Britney Spears, Backstreet Boys, NSYNC, Christina Aguilera, and Janet Jackson.

At first, Davis took a job as a production assistant to gain experience, editing music videos in Bellevue, Washington. Realizing those jobs didn’t propel her career in the desired direction, Davis turned to makeup artist in hopes of building a wide network of contacts. Finally, she reaped the rewards as a director for Lil Wayne, Drake, and Future’s “Love Me” video in 2013. The female director shared that she once borrowed a student aid loan to pay it off. for his first two official music videos. “I had to pay that loan back for a while, but later on I was given an $800 video, then $3,000, and so on until I made videos for some very popular artists. such as Ariana Grande, Doja Cat, Nicki Minaj, Lil Wayne, and many more.” Davis also added that she was one of the first female music directors to collaborate with multiple Cash Money Records rappers: ” It was a big deal at the time because I remember the artists were I was a bit surprised to see me – a woman in the role of a director.”

After persistent efforts, Davis earned 12 nominations for the MTV Video Music Award and a Country Music Award in 2019 for Musgraves’ “Rainbow”. She was also named one of the Recording Academy’s Female Sound Architects in Music in 2018.

As a director, Davis not only creates content imbued with the singer’s own identity, but her work is also carefully invested, elaborated, and visually appealing. Davis’s selection of eye-catching colors, taking advantage of famous cameos, and arranging them properly in the MVs contributed to the virality of the work.

Hannah Lux Davis is the “witch” behind “mold” so 4 of Ariana Grande’s MVs, including the 2 most prominent products, are “7 Rings” and “Thank U, Next” – MVs that break YouTube records for videos. most viewed within 24 hours of its release with 55.4 million views, taking Ariana’s name to the next level in her career. In addition, Davis also “manages” a series of MVs by famous artists in the pop music industry such as “Say So” (Doja Cat), “High Horse” (Kacey Musgraves), “Sorry Not Sorry” (Demi Lovato), “Alone” (Halsey),… For over a decade, Hannah Lux Davis has transformed these artists’ music into visual masterpieces. Many music videos she directed have won important awards.

As a female director, Hannah Lux Davis often highlights and highlights the beauty of women, creating content that helps artists express their own identities. She once shared: “I think that any video I make has a little bit of me in it.” The intense energy that Davis infuses into music videos comes from not only passion but also a desire to contribute to the empowerment of other women.

In Ariana Grande’s “7 Rings” MV, the female director chose supporting actors as girls with different skin colors, clearly expressing the message that no matter who you are, where you live, or whatever your ethnicity, you always have the right to live the life you want. Davis added, in her eyes, girls of color look extremely beautiful and gorgeous under the pink light – the main color of the MV. The image of women in the MVs performed by Hannah Lux Davis often converges the perfect balance between seductive beauty, fragile but extremely strong and independent.

“None of us know for sure where the music video trend will go in the next few years. However, one thing is for sure: Women are reaching their peak. Davis calls the mutual support between herself and the female singers through the MV construction cooperation as “friends”. The female director said that, whether it is the entertainment industry, the world of scientific research, or the military, this “friendship” is extremely important.

Sharing about her work, Hannah Lux Davis said that directing is a really difficult job, subject to a lot of stress and fatigue. The created product must express the artist’s own personality. That requires an experienced director, acumen, and a breakthrough, daring to step out of the comfort zone to make quality products.

To meet the nature of work in today’s digital age, female director Hannah Lux Davis gave 3 tips. Firstly, keep up to date with changes (schedule, project, and MV construction plan) and keep in touch with artists and managers to easily exchange ideas. Second, if you want to be a director, editing content is the first lesson to reach that dream. And finally, re-evaluate whether the career of a director is the final destination in your career, and consider the appropriate level based on your own strengths and weaknesses.