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Givenchy shakes hands with the underground brand, launches the NFT collection

Givenchy shakes hands with the underground brand, launches the NFT collection

Weaving in the intersection of fashion and Web3, Givenchy recently unveiled a special Spring Summer 2023 collaboration with an underground label (B)stroy, born in Atlanta and based in New York.

Givenchy shakes hands with the underground brand, launches the NFT collection

When Givenchy Artistic Director Matthew M. Williams and co-founders (B)Stroy, Brick Owens, and Dieter “Du” Grams combined personal taste, the result was a collection of Creative works that are able to resonate beyond the boundaries of fashion and reached the threshold of contemporary art.

Matthew M. Williams said: “Brick and Du are longtime friends who share my views on fashion as an exclusive space to experiment and express personal style. ” “(B)Stroy captures the essence of the street, and Matthew’s work for Givenchy embodies the urban style that follows the chic Parisian style,” the co-founders of (B.Stroy) comment.

Looking to the future of fashion, the collection brings together street-style essentials – t-shirts, hoodies, jeans, jackets, bags, and shoes – in an easily accessible visual language for fans of both brands. Indeed, the collection is brimming with such hallmarks as overlapping colors, iconic embroideries, and experimental treatments. Other familiar items such as a low-cut collar, limited-edition hat, and boots that come in multiple color versions, as well as the Antigona Soft bag with metallic beads and Shark Lock boots, are also adorned with various charms as accents.

Some products even come with limited edition NFTs, designed specifically for the collection by avant-garde artists Felt Zine. “Our partners are heavily influenced by talents like Matthew M. Williams, who have allowed us the freedom to create and see our aesthetics and preferences reflected on a level of art and fashion,” said artist, curator, and technician, Felt Zine founder Mark Sabb.

Priced from €520 to €4790, the Givenchy x (B). Stroy NFT collection comes with the Aura Blockchain Consortium’s NFT technology and solution.

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