Color of the year 2023: viva magenta for a rosy life

Nearly 23 million results for the keyword “Viva Magenta” prove that interest in the color of the year has never been shaken. At the same time, the color announcement of the Pantone Institute has never lost its throne in the eyes of the grave. There are millions of colors out there with unique combinations, so why is Viva Magenta the color of the year 2023?

Color of the year 2023: viva magenta for a rosy life

Color is not just decorative. It is the most straightforward tool at our disposal to promote positive emotions. That’s also why Pantone Color Institute has to unify and publish a key color every year. In 2023, the Pantone Institute chose the color of the year as Viva Magenta, a reddish-purple, slightly dark, and highly saturated shade. The name Viva speaks of a life full of ambition, passion, and energy.

Viva Magenta: The color of past regal and independent

Viva Magenta 18-1750 by Pantone is a crimson color born from a combination of red and blue. This color in the dye was invented by accident during a drug experiment by William Henry Perkin in 1856. It was a huge success and it later won the favor of fashion leaders like Women Queen Victoria and French Empress Eugenie.

Later, a French scientist, Vergine, created another shade of purple and called it fuchsine because of its resemblance to the color of fuchsia. British chemists independently developed the same color, but eventually gave it the official name Magenta.

This is also the name associated with the battle between France and Sardinia against Austria in the town of Magenta, Lombardy. The name Magenta is not because of the bloody uniforms of the soldiers, but to show the solidarity of Italy.

Nearly 150 years old, seemingly buried under the dust of time, in 2023, Viva Magenta will be a color with the spirit of the future, technology, and innovation.

The color of the year 2023 was chosen because it brings life to an unusual time

As we enter the third year of the new decade, color trends also gradually become more surreal and energetic.

If the color of 2022 is Very Peri blue, which is completely new and created by Pantone, then Viva Magenta in 2023 is a color originating from the late 19th century. Still shouldering the mission of conveying a futuristic message. , creativity, open-mindedness, and love of life but Viva Magenta followed with a stronger intensity.

Although Viva Magenta is a synthetic dye, this color still comes from nature, where it can be found in tropical flowers and insects. The special thing is that the color of the year is inspired by the intense vitality of a small insect called the Cochineal, also known as the Mexican red seed.

Cochineal is native to tropical regions of South and Central America (countries like Mexico and Peru) living on cactus and spends all their life stages from hatching to adulthood and dying, it They all bravely cling to the tree trunk. The color from this insect carcass also produces a traditional dye of Viva Magenta shades.

In 2023, we are no longer reeling from the shock of the pandemic but instead looking to the future. Or at least, people are willing to rush into life forcefully to make up for a lost time. At that time, Viva Magenta will represent optimism, resilience, disruptive thinking, and technological innovation to create a better world.

Like the Very Peri 2022 color, Viva Magenta thrives in both the real and virtual worlds. On December 3, 2022, Pantone, in collaboration with art and technology studio ARTECHOUSE, will host an exhibition focusing on the color of the year, called Magentaverse, as part of the Art Basel Miami event. Beach 2022.

In this event, Pantone explores the dynamics between artificial intelligence (using the Midjorney AI engine) and human creativity through an interactive space with visual, auditory, and tactile experiences connected Regarding the color of the year 2023, Viva Magenta 1750-18. Pantone writes about this:

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