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Women’s golf fashion new fertile ground for brands

Women's golf fashion new fertile ground for brands

The golf course is now a place for women to express their success and noble life, and women’s golf fashion is also a rapidly growing area of ​​sales.

Women’s golf fashion new fertile ground for brands

Referring to the “rich” sport for the elite, it is impossible not to mention golf. The subject, which was popular with men, is gradually becoming younger and popular with women.

Especially after the pandemic, the number of women playing this sport has not decreased but also increased. According to a recent statistics from the National Golf Foundation based in Florida, USA, the number of female golfers accounted for 40% during the pandemic, and so far this number has increased to 34%.

Explaining the spread of golf among women, golf website Heidi Michell Golf identifies fashion as the leading factor contributing to the popularity of this sport among women!

Golf is inherently a sport for the elite. The 18-hole golf course is considered the perfect networking space, where entrepreneurs can privately and intimately discuss deals. Now, golf is also starting to attract women, partly because of the networking factor, but partly because the golf fashion is so beautiful!

When playing golf, female golfers have the opportunity to show their stylish and high-class fashion sense. Loosening regulations on how to dress at the playground and the influence of social networks also contribute to promoting the diversity and development of golf fashion compared to the past.

Just surfing social networks in both Vietnam and the world, you will immediately see this trend. Now, in addition to the airport, the golf course also becomes a place where stars spend money to show their fashion image to the public. From 2021 until now, pictures of check-in at the golf course began to invade the social media accounts of stars.

They not only invite each other to play golf, but every time they go to the field, they also make an appointment to dress up for synchronization.

Posting photos in golf fashion on green grass, for women, is not only beautiful. It is also a luxurious uniform that proves their stylish and luxurious lifestyle, when they can both pay for golf tickets and can constantly change clothes every time they go out on the course.

A typical market is Korea. According to an employee at the long-standing retailer in Korea Shinsegae Department Store, the related sales of golf fashion in 2021 increased by 61% compared to 2020. In which, the purchasing power of the 20-year-old increased by 65%, the 30-year-old’s purchasing power increased. increased by 59% and by age 40 by 43%.

In 2021, the golf fashion market in Korea is estimated at 5.1 trillion won. By 2022, this number is expected to grow to 6.3 trillion won. With the terrible attraction from this trendy sport, brands are looking to hit consumer demand by diversifying products, constantly launching golf clothing and accessories.

Of course, golf attire shouldn’t just be pretty. After all, it is also sportswear, which greatly affects the golfing experience. Clothing must absorb sweat so that the wearer is not suffocated when walking, must have good elasticity to not restrict movements, etc. Besides, golf courses also have rules on how to dress properly. ink for women.

So, what should you wear when you go to golf? Let’s check out the best dress ideas from the stars.

Most golf courses require women to wear collared, sleeveless or sleeveless tops. The most suitable option is a polo shirt.

In the hot climate of Vietnam, a shirt made of sweat-absorbing, stretchy materials such as cotton, tencel is necessary. Short-sleeve styles are also cool, allowing you to swing or put your swings easily. However, the long-sleeved shirt style may be more popular with Vietnamese women because of its comprehensive sun protection.

In cold weather, you can swap your polo shirt for a long-sleeve turtleneck. You can also layer these two outfits together. If you still feel cold, you can try a knitted sweater, as the golf course does not allow you to wear a jean jacket or hoodie on the course.

Golf fashion, like tennis, often applies skirt pants (skort) for women. This is a skirt style shorts. The outer layer of the skirt can be pleated like a school girl’s skirt, with sporty and preppy styles; or a tight skirt to not cause entanglement on the field. Skort can be paired with ankle socks, which are both elegant and help keep the cold and/or protect the feet from sunburn.

Note that you should not choose dresses that are too tight or too short. Golf is an elegant sport so dressing too sexy reduces the aesthetic appeal and is seen as disrespectful to others on the course.

Besides the skirt, you can also wear long pants. Long pants are a better option to keep warm, so it will be more suitable than short skirts for golf days in the cold season in Hanoi and Da Lat.

Slim-fit trousers in sporty materials are always the most formal option. However, more and more people are wearing leggings or joggers on the training ground. You should be aware that some luxury golf courses do not accept these pants, thinking they are not formal enough. Or you can just wear leggings with short skirts. You should check with the golf course before deciding on clothing.

Besides the skirt, you can also wear long pants. Long pants are a better option to keep warm, so it will be more suitable than short skirts for golf days in the cold season in Hanoi and Da Lat.

Slim-fit trousers in sporty materials are always the most formal option. However, more and more people are wearing leggings or joggers on the training ground. You should be aware that some luxury golf courses do not accept these pants, thinking they are not formal enough. Or you can just wear leggings with short skirts. You should check with the golf course before deciding on clothing.

Golf shoes are a basic accessory when out on the course. For first-timers, you can just wear casual sneakers. But golf lovers always buy themselves specialized shoes.

Specialized golf shoes often have spikes to prevent you from slipping when walking and golfing on grass. However, the spikes are soft, not metal, so they don’t damage the lawn.

In terms of socks, female golfers can wear both low-neck or high-neck socks like a schoolgirl style. Usually, the color of the socks should be a solid color like black or white to easily match the overall look of the suit. Besides, leather tights are also a good choice for playing golf in cold weather.

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