Victoria's Secret fashion show changed its name to a world tour, shaking hands with young artists

Although it has been announced to return this year, Victoria’s Secret still brings surprises when transforming from a fashion show into a world tour.

Victoria’s Secret fashion show changed its name to a world tour, shaking hands with young artists

After Victoria’s Secret fashion show event was canceled in 2019 because of its involvement in many scandals. Before that period, the show also began to lose heat when fans were no longer interested in the model. So the Victoria’s Secret Fashion Show was canceled for years.

In 2023, the lingerie brand’s annual show is ready to return. The new edition is seen as an attempt to strengthen Victoria’s Secret’s reputation through a show that’s bigger, better, and more comprehensive than ever. So, what’s new in the 2023 Victoria’s Secret fashion show?

Victoria’s Secret has revealed that the show will be done at the end of 2023 and continuously leaked new information about the event.

Most recently, the brand said the name Victoria’s Secret Fashion Show from 2023 has been changed to Victoria’s Secret World Tour. With this name, it can be seen that the show will be set up as a global tour, instead of just a mere fashion show.

The highlight of the show will also not be the hot angels, but the designers. As the poster reveals, Victoria’s Secret World Tour 2023 will take place in four cities including Tokyo (Japan), Bogota (Colombia), London (UK), and Lagos (Nigeria). In each city, the lingerie brand will team up with local creators to deliver unique shows.

The journey of 20 creators with Victoria’s Secret will be captured in a documentary. The film will be produced by Pulse Films and creatively directed by the duo Partel Oliva, who has been in charge of campaigns and short films for other luxury brands such as Chanel, Kenzo, and Versace.

It can be seen that, unlike the Victoria’s Secret Fashion Show, which is simply a lingerie show combined with music, Victoria’s Secret World Tour 2023 will combine fashion, cinema, and local art and culture.

Through the film, artists from around the world not only showcased their Victoria’s Secret collections on the runway but also took the audience on a journey of creative ideas.

The show will be streamed worldwide in September 2023 and is a fashion event to look forward to this fall.

Another difference between the old Victoria’s Secret Fashion Show and the 2023 World Tour is the angels. With a shift towards diverse physiques, ethnicities, and beauties, Victoria’s Secret has abolished the old angel system.

Because of this change, it is still unclear whether the former angels will reunite with the lingerie brand. But it is highly likely that the brand will introduce more diverse models on the catwalk this year. Who knows, thanks to Victoria’s Secret World Tour 2023, a new generation of famous models will be born again?