Speculation about the role of Zendaya’s ambassador to Louis Vuitton came true when the French fashion house officially announced the handshake with star Euphoria on April 20.
True to rumors, Zendaya becomes the new ambassador of Louis Vuitton
After Zendaya suddenly sat in the front row at the Louis Vuitton Autumn-Winter 2023 show, taking pictures with other faces of the brand such as Emma Stone and Ana de Armas, fans have been constantly speculating about whether the female star Euphoria may take on the role of ambassador at Louis Vuitton.
True to rumors, on April 20 (local time) the French luxury brand exploded in the media as soon as it announced that Zendaya would become its new ambassador. The two-time Emmy Award-winning star will be the face of the Capucines handbag line, one of the French fashion house’s most beloved designs.
Launched in 2013, the Capucines bag is named after the Rue Neuve-des-Capucines, the street in Paris where Louis Vuitton opened its first store in 1854. Since then, the Capucines bag has come in hand-held, wearable styles. The shoulder and crossbody strap has become one of Louis Vuitton’s most recognizable accessories, largely due to the large LV logo emblazoned on the front of the bag.
Along with the appointment of the 26-year-old female ambassador, the fashion house also simultaneously released promotional images and videos featuring the appearance of Zendaya and the Capucines bag.
Becoming the “muse” of Louis Vuitton, Zendaya has made her mark through a series of impressive photos when posing with versions of the iconic Capucines bag on the picturesque Cote D’Azur coast of France. Considered the most influential Gen Z star in the fashion industry, it is not difficult for star Euphoria to exude an attractive aura even in black and white outfits.
Talking about her new partnership with Louis Vuitton, the actress expressed that being an ambassador for the French luxury brand makes her feel like she’s living in a moment to the fullest.
“I remember growing up around Louis Vuitton campaigns. What I remember most is Naomi Campbell’s advertising campaign from the early 2000s. To this day, that image is still very vivid in my mind.”
Just turned 26, Zendaya has become a Hollywood fashion icon. The actress’ chic but bold style largely comes from the “witchy hands” of stylist and close friend Law Roach.
From a teen star, the young actress is increasingly transforming with many impressive fashion styles on the red carpet. Thanks to her high-class fashion sense and modern beauty, the Dune star attracts attention when she is constantly named as an ambassador of many high-end fashion brands. With her latest handshake with Louis Vuitton, Zendaya is proving her status as one of the most influential young stars in the luxury fashion industry today.
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