With a short film produced by artist-director Amalia Ulman and a set of images taken by Hugo Comte, Salvatore Ferragamo’s advertising campaign for the Spring Summer 2022 collection takes the fashionistas to a Mediterranean-colored space. romantic.
Travel to the mediterranean to discover the romantic and sensual beauty of salvatore ferragamo
A sense of freedom permeates each of us as we look at the campaign’s cast, like Amalia Ulman and young Emmy-winning American actress and musician Jharrel Jerome – in addition to models. Greta Hofer, Nyaueth Riam and Xu Meen – appeared on a summer excursion at a very rustic and idyllic resort location.
Comte’s photos depict extremely emotional moments, capturing the precious moments of this trip. A campaign that personifies the holistic essence of beauty and opens up new things through the unmistakable and distinct Italian passion for living.
Escapism is softened by the sweetness of freedom with a breath of fresh air combined with the fluidity of Comte’s architecture. Diagonal lines and geometric composition celebrate the balanced colors of the photos, bringing warmth and charm, but still full of ghosts. The image is both classic and modern, with a spirit reminiscent of movie stars from the 60s-70s. The highlight is the accessories, the focal point of the outfit.
The campaign footage is another highlight of Ferragamo’s plan this time – to bring the Seventh Arts to its true essence and heritage – filmed by Amalia Ulman, who is also in charge of the role. the main character in the film alongside Jharrel Jerome.
Inspired by the summer emotions, which are iconic and Ferragamo style, Ulman skillfully employs cinematographic techniques, in different planes and juxtapositions, to emphasize the emotional intensity beyond across all emotional ranges. A budding love story, an enduring friendship
but also not forgetting the task of exploiting the character’s inner self. A timeless story entwined with the concepts of family, attachment; in the overarching sense is to rediscover each person’s childhood, subconscious thoughts during the summer as it pierces the mind and evokes special memories.
Ferragamo’s apparel and accessories are not simply guests but also the character’s co-stars in the film: iconic designs by Vara and Varina, loose sandals with buckles Gancini boots, mules with woven uppers and Tramezza moccasin men’s shoes, subtly reinvented, are new backgrounds – the outfit is accented with vibrant colors; Knitted garments and jerseys promote a sense of freedom in every outfit choice. The brand has always had a three-dimensional construction process that combines cotton and silk, wool and linen, and hemp.
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