Luxury brands have returned to a vibrant fashion rhythm. The excursions began again.
Travel in everyday wear it’s the latest resort fashion trend
Although designated as a “resort”, the purpose of this fashion season’s collections does not stop at dressing well while on vacation. Like the pre-fall collection, the resort or cruise collections are also a “pre” collection of the two main fashion seasons with the aim of creating designs that fill the six-month gap between the two main seasons and boost the market share of the line.
Tourism clothing is increasing day by day. Exclusively for summer excursions on yachts, beaches, or tropical countries, resort fashion brings a relaxed and bright spirit with natural materials such as cotton, silk, linen, and leather sandals, hats, and accessories. and sedge bags. The palette and textures are also based on the natural colors of summer.
Compared with the two main season collections, the resort is increasingly popular because of its popularity and lower price. Above all, resort apparel is suitable for the global market. This is the reason for consumers to love resort collections more and more, prompting brands and retailers to invest more in this product line, typically Loewe’s Paula’s Ibiza line launched in 2016.
But for the first time, the resort season is less moving like the past two years of the pandemic. It is the 2022 resort season made during the peak of the pandemic when we still do not have a clear view of the future. When most of our lives revolve around staying at home and going out only when absolutely necessary, fashion now becomes practical, functional, and comfortable.
Swimwear, maxi dresses or brightly printed tops are replaced with loose shirts and blazers, culottes, and simple flared skirts. This shows that resort fashion can flexibly transform itself to better suit the times. In other words, even if customers can’t go on vacation yet, resort clothes still have a place in their daily wardrobe.
The new normal has returned, and people have been traveling for more than two years ago. The spirit of travel has been revived at the resort collections. The catwalk of the 2023 resort collections is like a tour of the fashion village with Dior in Spain, Chanel in Monte Carlo, Louis Vuitton in San Diego, and Max Mara in Portugal. Even in the collections of brands that have heard their names that think about summer vacation like Missoni, Etro still has products that are easy to wear every day.
Turning the resort into a lifestyle is also the new direction of Pucci and the brand’s new Creative Director Camille Miceli. In the Autumn – Winter 2022 collection, besides pure resort outfits, we can see many different applied outfits with the message: Pucci is not only dedicated to vacations but also brings a fresh spirit to life.
The resort’s activities become more friendly and especially closer to young customers. With a variety of properties to meet many needs, it is not surprising that the resort is increasingly becoming a favorite fashion season for both buyers and sellers.
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