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The tiffany & co x Nike collaboration isn’t just about air force 1 low shoes
10
Feb
Feb
Nike warms up the sneaker-loving community with the Nike Air Force 1 Low edition, in partnership with high-end jewelry brand Tiffany & Co.
The tiffany & co x Nike collaboration isn’t just about air force 1 low shoes
Recently, Nike officially confirmed the handshake with American jewelry brand Tiffany & Co. when revealing the first images of the Air Force 1 Low shoe dedicated to the cooperation between the two sides.
The partnership with Nike in 2023 marks the first time that Tiffany & Co. piloted a project in the field of sports shoes.
Before that, in 2005, Nike ordered a jewelry designer named Nicholas Tershay (nicknamed Nicky Diamonds) to create a pair of hypebeast shoes for themselves. Using the SB Dunk Low shoe as a design foundation, he uses a sky blue color reminiscent of the Tiffany & Co brand. for decoration. Therefore, the Diamond Supply Co. x Nike SB Dunk Low released in 2005 is often referred to as “Tiffany” for short, although it has nothing to do with the American jewelry brand.
As the first official collaboration of the luxury jewelry brand with the world’s leading sports shoe company, this will certainly be a highly anticipated launch from the combination of two different brands in the market.
Bearing the name Nike x Tiffany & Co. The Air Force 1 1837, which celebrates the 40th anniversary of Nike’s AF1 line, is one of a number of hypebeast collaborations to celebrate this milestone. Number 1837 cites the five brands Tiffany & Co. born.
These shoes are styled in two shades of dark gray and Tiffany blue. The dark gray suede upper and rubber sole are of the same color. Swoosh logo details on both sides are covered in Tiffany blue.
The heel of the shoe is decorated with a sterling silver piece bearing the familiar tagline of the American jeweler, “Tiffany & Co. New York S925”, representing the 925 silver that Tiffany & Co has helped transform into high-end jewelry. It is Tiffany & Co that standardizes 925 silver in the US through its designs, requiring the alloy to be 92.5% pure in order to be stamped.
The product is also placed in packaging covered in Tiffany’s signature blue color, featuring the Swoosh angel logo, and Nike’s logo in the center.
Reportedly, the Nike x Tiffany & Co. Air Force 1 1837 will officially open for sale on March 7, 2023, with a price of $ 400, in an unspecified limited number. You can buy products directly at two Tiffany & Co stores. in New York, or via Nike’s SNKRS app.
However, if only one pair of shoes was released, it would be too… mediocre. For this collaboration, Tiffany & Co. and Nike decided to go big by launching a range of accompanying footwear care accessories.
These include a shoe brush with a silver handle, a shoe horn, a shoelace with a silver buckle, and a silver trim to attach to the insole. Harper’s Bazaar would like to emphasize that the silver here is 925 sterling silver, with a pure silver content of 92.5%, not just silver-plated metal.
All of these silver accessories are sold separately from the main shoe, with prices ranging from $250 to $400.
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