Perhaps we are too familiar with the manifesto logomania trend, but somewhere there are still high-end brands that choose a “lowkey” lifestyle in the mind of the elite.
Silent luxury people do not say they are luxurious
Have you ever wondered why a smooth T-shirt, a handbag “hidden” with the logo that Princess Kate Middleton or Angelina Jolie wore on the street is worth more than tens of thousands of dollars? That is the characteristic of the Silent Luxury world. There are brands born just for the true “connoisseur” and knowledgeable about luxury fashion like Delvaux or Salvatore Ferragamo.
What these “introverted” fashion houses bring to customers is refined elegance. All of this is shown through each seemingly simple design but has undergone a long process of complicated and meticulous processing.
Silent Luxury or Quiet Luxury is a luxury lifestyle from the essence of the elite. In fashion, this term refers to a line of products that are handmade and come with a hefty price tag. When you look into the first class of a luxury airline, you will probably see ladies dressed in monochrome, wearing cashmere scarves and carrying leather bags that are not “IT”. But only the experienced can show the class and fit in every needlepoint of a hundred-year-old fashion house.
Silent Luxe brands hardly focus on adding logos or monogram textures. They also don’t need to create many aggressive advertising campaigns, or constantly innovate designs. Most of their brains are focused on craftsmanship and creating a unique substance that is “strong as a rock” against all trends. In this “silence is golden” world, a minimalist, easy-to-wear design formula has actually been carefully researched according to the lifestyle and preferences of the Quiet Luxurians – the secretive rich guests.
Princess Kate Middleton, Carolyn Bessette-Kennedy, Victoria Beckham , Angelina Jolie are typical models of noble beauty. The special thing is that each of them knows how to build a style that suits them and is remembered by the public. If the daughter-in-law of US President John F. Kennedy, Carolyn, is associated with the minimalist fashion image, Victoria exudes the modern aesthetic of successful businessmen, then Lady Kate and the “Dark Fairy” of Hollywood are favored. Classic and classic items .
The world of Hermès consists of two different audiences. Some people prefer the H-shaped logo on their clothes, while others prefer the luxurious design without the brand name. There is no doubt about the quality of Hermès with more than 50 prestigious leather workshops. And aren’t Hermès Birkin or Kelly still the most coveted bags?
This brand is known as the oldest luxury leather goods manufacturer in the world. Founded in 1829 in Belgium, Delvaux has been the choice of the rich and sophisticated ever since. Their best-selling handbag called Brilliant is a signature mark for fashion lovers who like to stand out in the most refined way.
Founded in the early 19th century and also the “big brother” in the LVMH high-fashion family, Loewe has proven its position in the elite when it becomes the first fashion brand to be offered in the world. dress for the Spanish royal family. The logo consists of four letters that are reversed to form a wooden seal stamped on the products as a commitment to high quality.
The Row, a couture house founded by Mary Kate and Ashley Olsen, is the “young generation” of the Silent Luxury movement. Their signature chic yet minimalist style has become a distinct strength developed to rise to the ranks of the “big ears” of the American fashion industry.
Founded in 1978, Brunello Cucinelli is known as the “cashmere king” with unique designs from materials to improvised tailoring. The brand always offers the most aesthetic and “soft” experiences on premium leather and cashmere fabrics.
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