Quiet luxury trend: high fashion doesn't need a logo to flaunt its prestige

Have you ever wondered, why logomania motifs rarely appear on the catwalks of Hermès, Loewe, Bottega Veneta, Khaite, Akris… And why the logoless designs that Princess Catherine chooses are so valuable. over tens of thousands of US dollars? All because of the quiet luxury style.

Quiet luxury trend: high fashion doesn’t need a logo to flaunt its prestige

Contrary to the manifesto fashion trends such as logomania, monograms… Quiet luxury, also known as “silent luxury”, is not just a trend. It is also a way of life that the upper class always favorably chooses.

Throughout history, luxury has almost always gone hand in hand with pomp. Those are elaborate glittering jewelry and luxurious fur clothes. Now, that pompous luxury has transferred to the logos located on the bags. Or expressed through the statement monogram motifs that cover the entire outfit.

However, along with that are brands that choose to express luxury quietly. The quiet luxury trend is described as a whisper but still extremely ostentatious of the upper class.

Quiet luxury clothes just need a glance to show the elegant taste of the wearer. In short, the quiet luxury trend depicts an elegant look, modest in texture but extremely ostentatious in quality.

Fabric: High-class properties show through the thick, smooth fabric, without revealing underwear lines or body shape defects. Cashmere wool, Nappa leather, or silk are good examples.

Tailor-made: The elegance is reflected in the finely cut lines refined by skillful artisans’ hands, and the tailor-made shape fits the wearer’s measurements. Made-to-order / bespoke / tailoring are keywords that quiet luxury brands often use to describe themselves.

Minimalism: Quiet luxury fashion has a certain intersection with the trend of minimalism. Outfits often have a streamlined design, with no hidden logos or logos.

High function: A quiet luxury wardrobe must ensure to serves the actual needs of customers in life. Therefore, quiet luxury brands do not follow short-term trends, always follow a timeless classic style. Those are the clothes that no matter how many fashion seasons have passed, regardless of winter or summer, regardless of being handed down from mother to daughter. Every product is a worthwhile investment.

Customers: Quiet luxury brands focus on the “informed” customer segment and are truly knowledgeable about fashion. Only the aesthetic eye can realize the true value of a seemingly ordinary, yet sophisticated luxury item.

Proof of the amorphousness of quiet luxury recently has to be the Succession series. In the season 4 trailer, the character Kendall wears a comfortable outfit with a hoodie, cap, and sneakers. However, when Roman Roy exclaimed “Nice Tom Ford!”, people spent a lot of effort to peel the price of this outfit. It’s a Tom Ford drawstring hoodie for $1,390 and Tom Ford sneakers with a rubber sole for $990. In addition, the character also wears sunglasses from Jacques Marie Mage and a Loro Piana baseball cap made from cashmere cotton. No one expected that the simple-looking outfit would cost thousands of dollars.

Contrary to the above casual look, Gwyneth Paltrow’s logoless wardrobe at the March 2023 trial has become a topic of interest. The actress wore a G.Label by Goop cream turtleneck ($595) and a green jacket from The Row. She completed the look with $1200 Celine brown boots and eyeglasses from Caddis Metamodernist Scout ($129). The controversy surrounding Gwyneth Paltrow’s trial also made the quiet luxury trend a hot keyword for fashionistas.

In essence, quiet luxury is not really a trend but a style of dress of the elite, the elite, and the aristocracy. It could be a luxury outfit from a high-end fashion house that doesn’t use a logo, like Hermès, Tom Ford, The Row, or Akris. It may be that the garment is tailor-made for the wearer. The design does not follow short-term trends. All these details make the charm of quiet luxury.

Those who follow the quiet luxury school do not show off for outsiders to talk about. Fashion’s “silent luxury” is their way of self-satisfaction.