22:531GB

Prada, panerai cut contract with ly dich phong because of scandal

Prada, panerai cut contract with ly dich phong because of scandal

In just 24 hours, the Ly Dich Phong scandal broke out, the name of the male artist had disappeared on the social networking sites of the brands he used to be ambassadors for. Actor Li Dich Phong has just been arrested by the police after being found repeatedly buying sex, a social evil banned in China.

Prada, panerai cut contract with ly dich phong because of scandal

As one of the most influential stars in the Chinese entertainment industry today, with more than 60 million followers on the social network Weibo, Li Dich Phong is a guest on the TV show celebrating the Mid-Autumn Festival on CCTV. aired last Saturday. However, his name was suddenly removed from the program. In addition, the Supreme People’s Procuratorate of China also removed his pictures from its Weibo page, although Li Dich Phong was once an ambassador for recording social activities for the Institute.

The above anomalies make many people think that there is something shady about the male artist. But both studio Ly Dich Phong and the male artist corrected that rumors about his private life were “just rumors”.

However, just one day later, Beijing Police announced the arrest of a man surnamed Li for prostitution. Then national television confirmed it was Li Dich Phong. The actor confessed to the crime, Beijing police said.

The confirmation of the official agencies caused the fans to lose faith in the actor’s oaths. “It’s too bad that he and his team can speak out,” quoted CCTV’s comment. “As a public figure, Ly Dich Phong does not self-criticize, but also deliberately tries to hide and erase illegal acts. Not repenting after making a mistake is much more deplorable.”

The news that Li Dich Phong bought sex immediately became the top keyword of search networks in China. And the 11 brands he’s either ambassador or face of advertising – including fashion brands Prada and Boss, watch brands Panerai, toothpaste Sensodyne, beer brewer Budweiser and cosmetics L’Oréal Paris – quickly filed. to cut the contract with the actor.

The case is a particular pain for Prada and Panerai, as Ly Dich Phong was officially appointed as ambassador last year.

Li Dich Phong was born in Chengdu, the capital of Sichuan province, in 1987. From an early age, he said he wanted to be a star. Debuting as a singer in 2007, he became more and more famous thanks to his active participation in long-running dramas with high ratings and consecutively winning film awards. With a young and talented image, the male artist is trusted by many brands to cooperate.

The year 2021 is considered to be the peak of the male artist’s career when he was chosen for the role of Mao Zedong in the movie Revolutionary People to celebrate the 100th anniversary of the founding of the Communist Party of China. Just last month, he also participated in the catwalk for the Prada Autumn-Winter 2022 show set up specifically for Beijing.

Scandal Ly Dich Phong buying sex is considered to be the end of his career. The incident followed a series of major scandals that made China determined to purge the entertainment industry. Another big scandal in 2022 is the case of Deng Luan being fined 106 million yuan for income tax evasion.

Faced with the situation that Chinese artists have been repeatedly involved in scandals, brands have begun to change their strategies, switching to choosing sports athletes to be ambassadors.

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