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Nike Korea launches Nike air max ad campaign with newjeans

Nike Korea launches Nike air max ad campaign with newjeans

NewJeans fans were recently excited when the idol continued to appear extremely attractive in the Nike Air Max ad.

Nike Korea launches Nike air max ad campaign with newjeans

After a successful debut with Attention in the summer of 2022, NewJeans is increasingly proving its influence in the fields of music and fashion. Not only becoming a “huge” rookie with albums that dominate music charts in Korea and internationally, but the group under ADOR has also become the “beloved” of many famous fashion brands.

The year 2023 continues to herald a brilliant year for NewJeans’ reputation. Members Hanni and Hyein all successfully attracted attention when attending Milan and Paris Fashion Weeks. Besides, the group also launched many exciting advertising campaigns in the Korean market.

Immediately after officially announcing a partnership with McDonald’s Korea, NewJeans kept fans excited by appearing in Nike’s latest advertising campaign. Joining hands with the famous sneaker brand, the five members of NewJeans bring a burst of youthful energy, highlighted by the iconic Nike Air Max shoe styles.

In particular, this advertising campaign is not only a combination of Nike and NewJeans but also a combination of costumes with many popular Korean local brands such as KANGHYUK, FFFPOSTALSERVICE…

The ADOR girls were praised by fans when fully showed their youthful and energetic look through Nike’s concept. Since their debut, the group has been highly appreciated for their fashion direction and shaping. Take the Y2K trend as a style highlight. NewJeans brings a fresh and youthful image, expressing the personality and liberality of Gen Z. Therefore, it is not difficult for the team to convey the youthful spirit of Gen Z, which the Nike brand aims to. through this ad campaign.

The Nike Air Max line of sneakers was born in 1987 and is known for its midsole that contains air pockets made of urethane. These airbags create superior cushioning to support the foot while being lighter than traditional plastic foam.

To highlight this cool technology, Nike emphasizes the midsole of the Air Max line of shoes with transparent material. Thanks to its trendy design and relatively high price (when it was released) when compared to other Nike models, the Air Max became a fashion icon of the 1980s. To this day, it is still the fashion icon. one of the most recognizable sports shoe lines of this sports fashion group.

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