Style
New barbie model is a symbol of feminine confidence
Dec
Warner Bros. has released the first images of the live-action Barbie movie and bringing back the Barbiecore fashion trend.
New barbie model is a symbol of feminine confidence
Barbie fashion dolls are manufactured by Mattel Corporation in the US. The product was first introduced at the American International Toy Fair in 1959. This is a creation of Ruth Handler after observing her daughter Barbara playing with dolls.
The point that makes Barbie different is the body that simulates a real girl. It was not like other children’s dolls of the time.
The world’s first Barbie model appeared in a black and white striped swimsuit. Black high heels. Round earrings. Shiny blonde hair tied in a characteristic ponytail. It was a haughty fashion model.
After that, the doll quickly changed a series of different looks. Barbie also appears as an astronaut, doctor and athlete
Not stopping there, according to the development of the world, Barbie debuted in a series of different models – from skin color to eye color. There’s even a male version. Since then, Barbie has become the best-selling toy in history, breaking the notion that “dolls are just for girls”. The product also opens new doors for the fashion industry.
Barbie brings inspiration in fashion, even a launch pad for fashion talents. The love of “dressing up” for her doll made many people grow up to pursue a professional fashion industry.
Since 1985, a series of big fashion brands such as Oscar de la Renta, Christian Louboutin, Moschino, Yves Saint Laurent … have also collaborated to design costumes for this doll.
Barbie is advertised as a “Teenage Fashion Model”. Barbie’s influence extends far beyond a toy. It became a cultural icon and was honored in many fields. By creating a doll with adult characteristics, Mattel “allows girls to be anything they want to be”.
As fashion designer Betsey Johnson notes, Barbie is the symbol of a blank sheet of paper. Invite everyone to express their own style, regardless of trends. Barbie represents empowerment, positivity and confidence. Not only sweet pink tones, oranges, greens, and bright colors that express personality can all represent the perfect Barbie.
Barbie, the beauty standard and the brand renaissance
Mattel initially stated that Barbie did not affect the standard female body image. However, the results of a 2006 study published in the journal Developmental Psychology showed that: Girls exposed to Barbie at an early age were more interested in having a lean body. According to research, the average American girl owns 10 Barbie dolls. Barbie’s unrealistic image of female beauty standards can damage self-esteem in both girls and boys.
Toys are created to help children build their imaginations and let them practice whatever profession they want. Toys have a significant influence on children’s consciousness and attitudes throughout adulthood. Traditional Ken and Barbie have unrealistic body measurements that harm the psyche. Therefore, Mattel researched and reformed Barbie dolls.
Mattel states that they “have a responsibility to girls and parents to reflect a broader vision of beauty”.
New Barbie models don’t have slim bodies anymore. Bigger thighs, bigger curves than usual. It’s not as easy to change the doll’s outfit as it used to be. The skirt is stuck in the chest. Barbie’s costume designer said: “Try it on from the bottom up”. The bodies of Kim Kardashian, Beyoncé and Christina Hendricks are examples of the iconic “new body standard” that Barbie introduced.
Mattel hopes that the new doll models will be closer to young owners. Of course, the reform campaign of Barbie has encountered many difficulties. For example, right at the first steps, just translating the terms “petite, tall and curvy” (roughly translated: small, tall, and curvy) into dozens of different languages without causing objections has already caused no objection. took months. Moreover, owning a new doll means having to replace the old wardrobe. Old Barbie’s petite dresses are not suitable for new dolls.
Barbie’s change efforts have been noted. In 2015, in an advertisement, Barbie-inspired a little girl to be whatever she wanted to be. Market research firm NPD named Barbie the top global toy product of 2020.
Bianca Guimaraes, Executive Creative Director of advertising agency Mischief, commented: “Reviving a 60-year-old brand is not easy. Barbie was successful because they recognized the problem. And they’ve taken concrete steps to address those issues.”
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