Landing in a high-class fashion party in the campaign to promote the gucci love parade collection

Through the lens of famous fashion photographers Mert Alas and Marcus Piggott, the Italian fashion brand Gucci brings the aura of luxury gala dinners in the hustle and bustle of Hollywood into the campaign to promote the Gucci Love Parade collection.

Landing in a high-class fashion party in the campaign to promote the gucci love parade collection

Having spent his teenage years in the suburbs of Rome, Italy, Creative Director Alessandro Michele indulged in Hollywood behind-the-scenes stories filled with light, luxury and fame as told by his mother when she was a child. work in the film industry. Those stories have become part of the memory region engraved in the creative subconscious of a illustrious fashion house.

Later on, the glory of Hollywood once again shone in the designs of the Gucci Love Parade collection as a romantic song reminiscent of the golden age of the film industry as well as religion. Honor life with contemporary fashion colors.

It is known that the Gucci Love Parade collection is not the first time Alessandro Michele has been inspired by the golden age of Hollywood, but has been shown by him in previous seasons of the collection, most notably the Chateau Collection. Marmont in 2019.

By blending the liberal, liberal cowboy style with the glory of old Hollywood while maintaining the sexy and eccentric fashion spirit that Alessandro Michele built at the fashion house. Gucci for so long, he has “recalled” the splendor of the silver screen stars from decades ago in his carefully invested show.

In the words of Alessandro Michele, Gucci is not a fashion house with bourgeois characteristics like the legacy of many other luxury fashion brands, but it comes from the elite, artists and movies. Therefore, he brought Hollywood to the street with the perfect blend of sartorial and sporty, classic and modern in his own fashion language.

The campaign to promote the Gucci Love Parade collection features many famous names in the entertainment industry from Asia to Europe. The most typical are male rapper Snoop Dogg, female singer Miley Cyrus, actor Jared Leto, actor “Squid Game” Lee Jung Jae, actor Dang Luan… Each of them has their own color and style. . That is the point that makes each frame of the campaign come to life like bringing viewers into the party night of real movie stars.

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