Jeon Somi hybrid rose Lacoste 2022 ambassador

Lacoste selected Jeon Somi as the brand’s new ambassador, affirming the strong transformation between the brand’s quintessence and the flow of young people.

Jeon Somi hybrid rose Lacoste 2022 ambassador

Global star Jeon Somi has officially become a brand ambassador for Lacoste. This event marks an exciting new chapter in the world of Crocodiles. A chapter covered with colorful flows and trials.

The girl with Korean – Canadian – Dutch blood is a talented young artist with more than 14 million followers on Instagram. Besides music, Jeon Somi is also known as a genuine chameleon when constantly experimenting with different styles.

In this marriage, Jeon Somi once again asserts herself as the perfect puzzle piece in continuing Lacoste’s legacy, by conveying the story, spreading her personal color into the strong DNA line, already established. longstanding brand identity.

The sport-bras, pants or jackets of the Crocodile family are now mixed with the bright, healthy style of the K-pop hybrid rose.

The designs in the Lacoste x Jeon Somi collection feature a vibrant color palette that alternates gently. The highlight is contrasting seams combined with technical fabrics. At the same time maintain the elegance in every movement.

For nearly a decade, Lacoste has revolutionized sportswear and is a monument to contemporary French culture. Along with breaking the framework, Lacoste always upholds the feelings of personal identity from the very first designs. That philosophy continues and spreads persistently to this day.

If for Lacoste, Jeon Somi is a unique color array in the original world, for Jeon Somi, the Crocodile is a symbol of unity between generations, a multi-ethnic connection, and represents a brilliant world.

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