Set in the ancient Gyeongbokgung palace located in Seoul city as the catwalk, Gucci’s Cruise 2024 show celebrates Korean popular culture as well as celebrates the 25th anniversary of the establishment of the first Italian brand’s flagship store in the land. country in 1998.
Gucci Cruise 2024 collection: the sublimation point between the historic heritage of Gucci and Korea
Gyeongbokgung Palace (also known as the Palace of Happiness), located in the middle of the bustling city of Seoul, was built in the 14th century Joseon Dynasty. The palace was heavily damaged after the wars took place in the late 19th century – early 20th century. In the 1990s, the palace was meticulously restored with a magnificent and magnificent appearance. Gucci Cruise 2024 is the first fashion show to be held on the grounds of the palace. The courtyard illuminated by twinkling lights further accentuates the lavish beauty of the latest designs from the collection.
The symbolism of Korea’s cultural and historical heritage becomes perfect when collaborating with Gucci when the fashion house is in the process of preparing for the “debut” of creative director Sabato De Sarno next September. At the same time, this is an opportunity for Gucci to celebrate 25 years of accompanying Korea in bringing luxury beauty to the fashion world as an important luxury market in Asia.
At the same time, it is also the most remarkable cultural center of the world. The Gucci Cruise 2024 is not only the point where the historic heritage of the Italian fashion house meets Korea, but also the intersection of contemporary fashion with the glitzy Seoulite tradition.
In this collection, the old and new aesthetic values are placed side by side like skyscrapers rising up next to architectural works with centuries of history. The iconic pony-jaw motif buckles and tri-color logos from the early years of the brand to the ’90s-early 2000s imprints are strongly revived in this season’s collection.
For those who have been long-time Gucci followers, it is impossible to forget the snorkel and flippers with the logo from the Tom Ford era. In Gucci Cruise 2024, the design team created designs inspired by wetsuits and surfboards dotted with the brand logo as a way of recreating Gucci’s past in a contemporary version. Don’t stop there,
The Bourgeois style is integral to Gucci’s designs, embodied in tweed dresses, silk tops, and kitten heels, creating an interesting contrast to sports-inspired fashion. By looking back to the past to look to the future, Gucci Cruise 2024 is a sublimated “clash” of Gucci aesthetic values.
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