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Chinese supermodel Liu Wen was chosen by the Italian fashion house Gucci as the face of the campaign to promote the Gucci Bamboo bag 1947.
Gucci bamboo 1947: the pride of handcrafting the italian fashion house’s handbags
Through the lens of director David Sims, the campaign depicts two iconic characters in an intimate, evolving relationship between an individual and a much-loved accessory. Lively stills and video frames show the Gucci Bamboo 1947 bag as an iconic secret stash. Every story begins with a strong bond between women and handbags. The connection becomes even stronger when the bag is not merely an accessory, but an embodiment of a woman’s personality.
One of Gucci’s icons, the curved bamboo handle on the handbag in 1947 marked a revolution in the Italian fashion house’s craftsmanship. Today, the famous design of Gucci Bamboo 1947 becomes a Gucci staple. The bold combination of natural bamboo with premium leather creates a graceful, luxurious silhouette that defies the all-time aesthetic rules of a handbag.
In particular, the bamboo handle shows the high expertise of Gucci workers because the process of making bent bamboo requires high technique and care. The craftsman first selects the best quality bamboo stalks, then softens and heats it over an open flame to bend the bamboo stick into a semicircle. After finishing the shaping, the handle is coated with many layers of lacquer, then baked to achieve a shiny golden brown color. Due to this remarkable process, no two bamboo handles are alike.
After its debut, Gucci Bamboo 1947 became the inseparable object of Hollywood’s top beauties. Currently, the bag is supplemented with a leather strap or fabric belt to flexibly change the style.
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