Symbolizing emotional attachment and passionate moving energy, Viva Magenta – the trendy red color that connects beauty lovers on Fashion Voyage No.5 fashion journey, creating a trip full of emotions. sublimation in art.
Discover viva magenta – the fresh inspired color of fashion voyage no 5
After 2 years of “absence”, the most anticipated fashion show of the year – Fashion Voyage has returned with the theme “Dating with a Kiss”. Inspired by the red color of the romantic sunset, director Long Kan – founder of Fashion Voyage chose Viva Magenta as the main color of Fashion Voyage No.5. The colors carry many special meanings, expressing the spirit of the show as well as the harmony between Fashion Voyage and its long-time companion – the high-end cosmetic brand Menard Vietnam.
In early 2023, Pantone announced Viva Magenta to become the color of the year, meaning a “red thread” connecting the past, present, and future. Similar to the main color, Fashion Voyage No.5 is like a train traveling through time. Departing from the future with the collection “CTP.No2” by designer Chung Thanh Phong, the fashion world will continue to go back in time to traditional Vietnamese values in the contemporary folk style ao dai collection “Oi ao ao Ao Dai”. oh ah” by designer Thuy Nguyen, and then ended the trip in Italy when admiring the gorgeous wedding dresses in the “La Rosa” collection by designer Calla Phuong Linh.
Accompanying Fashion Voyage through 5 seasons, Menard Vietnam has been associated with the image of a Tribute to the most anticipated fashion-art-lifestyle show of the year. As a brand with a history of more than 63 years, Menard has accompanied 3 generations of women, preserving the youthful features of millions of pink balls. It can be said that the magical timeline is like a string connecting subjects with many similarities.
Viva Magenta red represents breakthrough changes, which is also the spirit of “not seeing yourself again” of General Director Long Kan – the founder of the Fashion Voyage series. And as shared before, Fashion Voyage No.5 brings extremely eye-catching fashion shows with impressive stages, and personal designs of top designers, opening a ” new era” for Vietnamese fashion.
Accompanying this trip, Menard Vietnam also wants to express the desire to overcome creative limits with the “story” of Menard Collagen Gold – the perfect combination of quintessential nature with science and technology. art.
From the traditional beauty secrets with natural essences of Japanese women, more than 100 experts from Menard Institute of Science have diligently researched and improved quality until today, Menard Collagen Gold has had a journey of 25 years. proud year. Coming to Fashion Voyage No.5, Menard Collagen Gold once again affirms the “manifesto” honoring art, reaching for true beauty.
Red – the color of the heart, the color of eternal love. Viva Magenta represents undying love. Inspired by Italian romance stories, Fashion Voyage No.5’s journey ended happily in the burning kiss of heaven and sea – eternal lovers. The beautiful ending conveys the message of love and life: enjoy every moment of love, it will be a memorable lipstick forever.
The love story of Menard and Fashion Voyage is as beautiful as the spirit of “La Vita È Magenta – life is red”. Starting from a heart that is touched by the values of Beauty and the desire to build an elegant worldview inside each Confidant, Menard has accompanied many artistic activities. It is this spirit that has planted the “seeds” of predestined fate between Menard and Fashion Voyage, making the two sides meet and feel the harmony “at first sight”. Over the course of more than half a decade, through 5 long trips, that love affair has become stronger and stronger.
With special meanings, Viva Magenta red color has contributed to making Fashion Voyage No.5 fashion tour “Dating With A Kiss” brilliant, and full of emotional aftertaste. Artists had moments of sublimation when the creative spirit was honored, and the fashionistas also had an extremely satisfying fashion viewing experience with a “multi-sensory feast”.
With a dream-like show reaching the pinnacle of art, Menard, together with Fashion Voyage, left a deep mark on the journey of creating a sophisticated aesthetic sense and elegant worldview for each Confidant. Promising in the next steps, with the spirit of loving beauty, and promoting art and creativity, Menard will step out into the world with the mission of spreading true beauty.
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