Dakota Johnson shines in the legendary 1961 Jackie bag comeback campaign

In Gucci’s latest campaign, actress Dakota Johnson’s everyday moments while carrying different versions of her 1961 Jackie bag were captured by photographer Glen Luchford.

Dakota Johnson shines in the legendary 1961 Jackie bag comeback campaign

First introduced to the public in 1961 as an icon of the 60s, the 1961 Jackie bag became an iconic Gucci bag after former US First Lady Jackie Kennedy used it. Use it to shield yourself from the paparazzi’s pictures. Jackie 1961 has become an accessory that elevates stylish women for more than 60 years, favored by big names like Cate Blanchett, Dua Lipa, IU, and Miley Cyrus…

Honoring the timeless value of the legendary Jackie 1961, Gucci chose one of its muses, actress Dakota Johnson as its face. In the brand’s latest campaign, the actress’ everyday moments while carrying different versions of the 1961 Jackie bag were captured by photographer Glen Luchford.

Each 1961 Jackie bag embellishes Dakota Johnson’s everyday style, no matter what she does – shopping, meeting friends for lunch, or attending a late-night party.

The new version of the Jackie 1961 is more versatile in three sizes – mini, mini, and medium, and can be carried as a shoulder bag or crossbody with a leather strap or chain. The material of the bag is also varied with leather, raffia brush, velvet, and canvas with the house’s signature GG Supreme motif.

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