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For example, 3M is still finding projects for its 3P program, now over 15 years old. vintage native american girls listen to the wind it talks listen to the silence it speaks poster Many other companies have barely begun to look. But despite such opportunities, solving the largest environmental

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4. Consideration of the best natural moment when making decisions about environmental improvements . 1. Development of a long-term strategy based on a sustainable environmental philosophy. vintage native american girls listen to the wind it talks listen to the silence it speaks poster The Pollution Prevention Pays program has been very popular in the Netherlands in recent years. A methodology called PRISMA was developed to trace prevention options. Most savings could be realized by increasing efficiency. Also, in our experience, the most extensive environmental benefits could be attained at only high costs. The companies that survive the next 20 years will produce goods and services whose environmental effects are tolerable to all stakeholders. The environmental “value” of products will have to be weighed against their financial value and consumer preferences.

Environmental issues will have to be evaluated according to their relative importance. Executives, therefore, must develop a vision of how a sustainable company operates or at least of how to find the way to do it. The goal is an environmental protocol that is friendly to both business and society. 5. Design all new investment with environmental effects in mind. 4. Aim research to develop more environmentally benign processes and products. The costs of change must eventually end up in price; the consumer will pay. Shareholder values may be shifted among players, but they will not be massively destroyed. New capital, properly directed to environmental improvement, will still earn a positive return compared with the alternative of not investing. If it cannot, the proper strategy is to liquidate the business. Pollution prevention does pay a prompt return on investment—in some cases. And the authors correctly imply that this stream of opportunities hasn’t been fished out yet.