Since marrying American football player Tom Brady, supermodel Gisele Bündchen enjoys a comfortable, somewhat reclusive life, away from the prying eyes of paparazzi. She spends time with her small family, does yoga and pilates, eats healthy with natural foods… It took the supernatural powers of Burberry creative director, Riccardo Tisci, to “pull” Gisele Bündchen back into the world. luxury fashion world.
Burberry reveals never-before-seen photo of gisele bundchen
Riccardo Tisci asked her close supermodel friend to be the face of the British brand’s Summer Monogram 2022 campaign.
Accepting an invitation from Burberry, Gisele Bündchen appeared in sportswear, such as bodysuits, cardigans, hoodies and swimsuits. This sporty style is also commonly seen in street style Gisele Bündchen over the years as she has increased her practice of yoga and pilates.
“Nice to see Riccardo again after a long time. And take pictures with close friends Luigi and Iango too,” said Gisele Bündchen of Luigi Murenu and Iango Henzi, the two photographers behind this campaign.
A special feature of the Burberry Summer Monogram 2022 campaign is the black and white photos used as the background. These are never-before-seen photographs of Gisele Bündchen herself, taken a decade ago by Luigi and Iango.
Commenting on the Burberry campaign face Gisele Bündchen, the two photographers said, “She has friendliness, grace, and incredible energy.”
The focus of the Summer Monogram 2022 campaign is not only Gisele Bündchen and her youth photos, but also the new look of Burberry’s TB monogram motif.
The TB monogram pattern first appeared in August 2018. It has a geometric style and has a 3D structure, different from the plaid tartan pattern familiar to customers of the 166-year-old brand.
To help the TB monogram become a “familiar face”, each year, Riccardo Tisci will set up a special promotional campaign for it. Starting with Gigi Hadid, Kendall Jenner, Naomi Campbell and now Gisele Bündchen.
In 2022, the TB monogram motif was first combined with the checkered lines of the British fashion house. It was printed all over cotton gabardine trench coats, glossy bomber jackets, towels, swimsuits and even sunglasses.
Have fun: TB stands for Thomas Burberry, the name of the brand’s founder. Even so, some people are skeptical that it still represents Tisci and Burberry – despite Riccardo Tisci’s denial.
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