To express the passion for the playfully colorful painting masterpieces of Italian artist Anna Paparatti, the Dior fashion house launched a campaign to promote the Spring Summer 2022 collection led by Creative Director Maria Grazia Chiuri .
Bright colors complete the elegant beauty of the dior woman
87 outfits are referenced by designer Maria Grazia Chiuri from the archives of the Christian Dior fashion house. The Creative Director was captivated by the timeless elegance of the 60s Mod style from the “Slim Look” (1961) collection by designer Marc Bohan.
For Maria Grazia Chiuri, fashion is like a board game. The reason for this unique comparison is because most games have two sides. Of course, on the one hand, it is indisputable for entertainment, and on the other hand, it forces players to really seriously find a way to make moves so skillfully to win for themselves.
So is fashion. In addition to loving the hobby of beautifying the style and creating the joy of matching clothes every day for girls, fashion also requires the fashionistas to spend time building a personal style. Then from there, the ladies can make a breakthrough through the style of dress.
To bring that idea to reality, the Italian designer collaborated with artist Anna Paparatti, 85 years old, to build the stage for the Dior Spring Summer 2022 collection to look like a board game inspired by contemporary art. which she made in the 60s. This idea was re-imagined in a new campaign by the French fashion house, but with a more minimalist variation with an eye-catching horizontal stripe background.
Through the lens of photographer Brigitte Niedermair, the colorful costumes and accessories of the BST appear extremely prominent in each frame. The most prominent must be the Lady Dior micro bag design, Dior Bobby East-West bag and MissDior glasses style that fully bring the enchanting beauty of the 50s.
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