Recently, on the official page, Kylie and Coperni simultaneously posted a series of behind-the-scenes photos of the photo shoot with the designs that have just appeared on the runway Fall-Winter 2023. This is a collaboration campaign with the Coperni brand to implement. a set of fashion photos for the brand’s next season products.
Although not a professional model, kylie jenner was still chosen as the advertising face for coperni
Recently, on the official page, Kylie Jenner and Coperni simultaneously posted a series of behind-the-scenes photos of the photo shoot with the designs that have just appeared on the Fall Winter 2023 catwalk. Both sides also confirmed that Kylie Jenner is the face. An official for Corperni’s Fall Winter 2023 campaign.
Coperni is known as a technology-driven brand. Last year caused a storm with a spray paint dress, this year continues to go viral with a robot dog on the catwalk. With the Fall Winter 2023 collection revolving around the fiction of a future life, where humans stand side by side with AI technology, perhaps that’s why Coperni chose Kylie Jenner – a fashionista, It girl, and young businesswoman as the master. get the technology of the new age.
It can be seen that although not a model, Kylie Jenner, with her popularity on social networks, is still completely a suitable choice for a high fashion brand. Before shaking hands with Coperni, Kylie Jenner collaborated with many other brands such as Balmain, Puma, Adidas, etc.
Although mainly known as a young entrepreneur with two brands Kylie Cosmetics and Kylie Baby, Kylie Jenner still knows how to make an impact to enter the fashion field.
In 2022, she reached 300 million followers on Instagram and was the first beauty to reach this number on the social networking platform. That’s why just by uploading images with any brand, big or small, Kylie Jenner can help their name reach a large number of potential customers.
For example, on March 25, the youngest Kendall-Jenner family went to dinner in Los Angeles, USA with a red oversize leather jacket from the Fall/Winter 2021 collection of the small brand Art School. Eden Loweth, the brand’s co-founder and creative director, says they’ve gained 1,500 new followers, tripling over 24 hours after Kylie’s photo was posted.
Overall, the outfit Kylie chose has a Y2K aesthetic mixed with rebellious charm. And she doesn’t always wear the most famous brands. Small brands such as Poster Girl, Charlotte Knowles, Rosie Broadhead, Kim Shui, Erika Maish, Loudbrand Studios, Farai London, and most recently Pierre-Louis Auvray, also received favor from the star of the flag country.
Recently, she was also noticed in a fashion moment at the Schiaparelli show in a lion headdress. So it makes sense that she’s next on Coperni’s shortlist.
If Kylie Jenner can teach us anything, it’s that each of us should be our own biggest fans. For this campaign, Kylie Jenner exudes confidence like a movie star through her eyes and constantly creates new looks.
The photos in the Coperni Fall/Winter 2023 campaign were taken with soft light, soft colors, and lots of grit, and look like a magazine page from the 1990s. The images are well suited to the style aesthetic. Kylie’s Y2K, but still exuding Coperni’s very French chic.
But Kylie Jenner’s most praised moment in the Coperni Fall Winter 2023 campaign is the photo above. Behind Kylie is a wall of selfies – she took the aforementioned selfies last month to promote the upcoming Kylie Cosmetics sale. A moment where Kylie is as beautiful as a movie star!
It is known that Coperni invited Kylie to take pictures right during Paris fashion week. Although the two sides were initially very tight-lipped about the collaboration, after this ad campaign, it wouldn’t be surprising to see Kylie take the front row at Coperni’s next show.
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