On April 29, the girl group Le Sserafim of Source Music, a subsidiary of HYBE, attended Louis Vuitton’s Pre-Fall 2023 show. Not only are they the front-row guests, but they also participate in the after-party performance.
Le sserafim after party show louis fun pre-fall 2023
Despite having the same management company as BTS and NewJeans, Le Sserafim’s artistic path is still extremely turbulent and full of gossip. However, after a difficult start, Le Sserafim is gradually returning to the K-pop market. Most recently, Le Sserafim was invited to the Louis Vuitton Pre-Fall 2023 show and was also a group of artists performing at the show’s after-party. The event that helps promote Le Sserafim’s name is especially when the girls are preparing to come back with the album Unforgiven.
Before participating in the Louis Vuitton Pre-Fall 2023 show, Le Sserafim built a relationship with this fashion house when member Sakura regularly appeared in its activities. She appeared on the cover of Harper’s Bazaar Japan magazine in the September 2022 issue in the designs of the French brand.
This relationship seems to be strengthening when the whole Le Sserafim group is not only invited to the front row of Louis Vuitton at the show in Korea on April 29 but also becomes a performer in the country. after the party after the show.
Participation in the show Louis Vuitton Pre-Fall 2023 was posted by Le Sserafim on the group’s official social media channel on April 27, two days before the show was held. In response, Louis Vuitton revealed that there will be many special activities with the group, as a friendly response.
Many people have successfully guessed that Le Sserafim will join Louis Vuitton’s after-party, similar to how ITZY, a girl group under JYP company, did in the Cruise 2020 season.
Coming to the show held on Jamsu Bridge over the Hangang River, Le Sserafim wore designs from the Spring Summer 2023 collection of the French brand. The eclectic designs show that girls are not afraid to put on the fanciest outfits, true to the name of the group (Le Sserafim is an anagram of I’m Fearless with I’m Fearless). means I’m not scared).
After attending the front row, the group moved to the Some Sevit Complex located near the foot of Banpo Bridge with 3 small islands containing restaurants, private clubs, marinas, and performance venues. Louis Vuitton rented the entire multimillion-dollar complex to turn into a venue for guests and host the brand’s Gala Dinner, After Party, and Resee.
Here, Le Sserafim performed a combination of his hits such as The Great Mermaid and Antifragile. The group also changed outfits and “dressed up” with LV Archlight sneakers. In addition to this girl group, Louis Vuitton’s after-party also had the participation of Jaden Smith – Will Smith’s son.
Le Sserafim is the name of a girl group that debuted in May 2022 under HYBE Labels and Source Music with a lineup of five members: Sakura, Chaewon, Yunjin, Kazuha, Kim Garam, and Eunchae. Under the same management company and at the same time debuting with NewJeans, Le Sserafim did not have a good start like his juniors.
Initially, the group appeared with 6 members, but not long after the operation, the members of the group were constantly involved in scandals and had traffic accidents. After a long time, Le Sserafim has stabilized with only 5 members left. The first song of Le Sserafim was also not as successful as expected, but in the next song, Le Sserafim had the first good signs when Antifragile reached the top of the domestic charts. Notably, the mini-album Antifragile also sold 408,833 copies on the first day of release, helping Le Sserafim become a female artist with the 5th highest first-day sales in Hanteo history (Korea).
Besides, the group’s teaser photos drew attention when the members continuously wore designs from luxury brands such as Miu Miu, Prada, and Alexander McQueen. Although just a rookie, Le Sserafim’s aura is said to be suitable for high fashion. Among the current five members, Kazuha and Kim Chaewon are especially those who constantly appear in events of many luxury fashion houses.
Recently, netizens discovered that many songs and choreography of Le Sserafim have high similarities. with works by Spanish artist Rosalia. Others argue that Le Sserafim’s music borrows the music of reggaeton and South America and that it is also the musical material of Rosalía, so there are similarities. Right or wrong, the noise, along with the performance at the Louis Vuitton Pre-Fall 2023 show, inevitably made Le Sserafim’s comeback with the album Unforgiven even more interesting.
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