That’s how former US tennis champion Stan Smith describes himself and his designed shoe’s success. Despite the fact that we’ve known the Stan Smith silhouette for a long time and on numerous feet, its history book has become a little dusty. That’s why we’re delving into the history of the most popular sneaker today.
That’s how former US tennis champion Stan Smith describes himself and his designed shoe’s success. Despite the fact that we’ve known the Stan Smith silhouette for a long time and on numerous feet, its history book has become a little dusty. That’s why we’re delving into the history of the most popular sneaker today.
The Stan Smith’s beginnings – Audi Full Printing Stan Smith Shoes
The original tennis shoe was released in 1963, along with the first leather sneaker. They had no idea that this was the start of a lengthy run of famous sneakers. The upper was made of white leather, and the rubber outsole was studded. In addition, where the conventional three stripes had been on the predecessors, there were now perforated holes.
The first leather tennis shoe was created by Horst Dassler, the son of founder Adi Dassler. However, the model was named after French tennis player Robert Haillet when it was introduced in 1965. When Haillet announced his retirement from tennis, moved quickly to find a replacement. Stan Smith was the one who did it.
In the 1970s, the tennis pro quickly rose to the top of the sport. In 1971, he won the US Open, and a year later, Wimbledon. As a result, Stan Smith secured a contract with in 1973, which is now ranked number 13 on the list of the 50 most impactful sneaker sponsorships in sports history, according to Sneaker Report.
However, the brand couldn’t decide whether the model should still be dubbed the Haillet for some reason. You may buy the shoe with Smith’s portrait and Haillet’s signature for a few years (from 1974 to 1978). It wasn’t until 1978 that the Stan Smith was officially called. The partnership with a professional tennis player in the United States therefore opened up new market opportunities in the United States.
As a fashion icon, a tennis shoe
While Smith progressively faded from international tennis in the 1980s, the sneaker he was named after developed a following outside of the sport. Rappers such as Lil Wayne, Rick Ross, and Jay-Z popularized the sneaker as a streetwear staple. released a new version of the shoe, the Stan Smith II, at the turn of the century, and in 2008, a model was released as a tribute to the original Stan Smith, which was given the 80s treatment.
Because executives believed the market was overloaded and needed a shakeout, production was halted in 2011. Smith (the tennis player) was initially hesitant, but eventually agreed. The managers prepared something special for the 2014 relaunch and enlisted the help of celebrities and influencers such as Céline designer Phoebe Philo, musician Pharrell Williams, A$AP Rocky, Ellen DeGeneres, and, of course, the tennis icon himself.
Individually crafted kicks with their own faces were given to each trendsetter. The concept was straightforward and appealing: social media marketing deluxe. The Stan Smith made a triumphant return. The rising interest was inevitably mirrored in sales numbers, which increased by 16 percent in 2015. Eight million pairs are believed to have been sold this year, with a total of 50 million pairs sold since the market’s inception.
Is the frenzy over?
The two Originals models Stan Smith and Superstar experienced a sales decline in 2019, according to Business Insider. According to Arthur Hoeld, the head of Originals at the time, both versions would be “extremely major revenue drivers for Originals.” “Both have a double-digit percentage share of Originals sales.”
The emotional frenzy surrounding the Stan Smith silhouette has subsided after a peak a few years ago. What are your thoughts about it? It is undeniable that the simple and recognizable style opens up a plethora of possibilities. On the one hand, for transitions and cooperation, and on the other, for all life situations.
Sports shoes have long been worn on the street, but they were often frowned upon in more refined or official settings. Nonetheless, the Stan Smith made a significant contribution to the shift in how people saw sneakers in everyday life. The designer of the French luxury label Céline, Phoebe Philo, played a key role in this, typically donning the comfortable kicks after her exhibitions. The Stan Smith goes with everything, whether it’s a suit, a dress, or sweats.
Some details about our product – Audi Full Printing Stan Smith Shoes
KEY FEATURES:
- A must-have in any wardrobe, the Stan Smith sneakers are designed to match anything in your closet.
- These shoes are great for the tennis court, the playground, and everything in between.
- This sneakers offer a snug fit and unforgettable style.
- Suitable for special occasions such as Christmas, birthday, celebration, housewarming gift.
PRODUCT INFORMATION:
- The pair comes with a tonal rubber outsole that improves traction in any conditions.
- Made from durable full-grain leather with a smooth and comfortable synthetic lining, these shoes will keep you happy every recess period
- PRINTS: Dye-sublimation printing
- WASHABLE: Clean with towel
- PRODUCTION TIME: 7-9 Business Days
NOTE: Audi Full Printing Stan Smith Shoes
– Since the size is manually measured, please allow a slight dimension difference from 1-3 cm.
– Due to the different monitor and light effect, the actual color of the item might be slightly different from the visual pictures.
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